As part of the work we deliver for seo services in Perth, we want to bring you the latest news about what is happening in the industry today. Distilled held a fantastic conference in London at the end of March called LinkLove. opened by Rand Fishkin, CEO of seomoz.
The conference emphasised the importance of content creation rather than just building links for the sake of it. Rand Fishkin summarised his 5 reasons:
1. Meeting your Online objectives
Creating good content helps win a greater amount of fans and higher traffic which then leads to better rankings and more referring links. Having great content helps with every one of those channels, draw in bigger and better fans, better rankings, more referring links. By creating content that people want to share, you end up with a stronger social following.
2. Be proud of your work.
When those that have written the content for the blog or article are happy with their work, they will promote it, tweet it and share it. This will lead to more people viewing it and more traffic to the site.
3. Long-term strategies.
Once the content is on a website, it is there for a long time, therefore any interest, tweets, or shares that the content has generated will be visible. Buying links or submitting sites to article directories do not last, they may be live for a few months and when Google releases a new algorithm, they could be lost, and your site will lose the 'link love'.
4.Content can build links while you sleep.
Seomoz receives thousands of links to their blog from the content that they build, for example their ‘Whiteboard Friday’ sessions and also tweets that the people at seomoz share.
5. Content can build brand loyalty and trust.
By ensuring you have good quality content on your site, you will start to get regular visitors who will then tell their friends and colleagues. They will trust that the content you have is valuable and insightful and will become your brand ambassadors.
These reasons to build great content over just article directory syndication or buying links, may seem very obvious to some, but a few marketing professionals still seem to be focused on the number of links instead of creating good content. It is important to have good content on your own site so that people will come to you regularly for your expertise and information about your industry.
Fiskars have a really interesting and interactive blog with hundreds of comments each day. Fiskars is global company producing scissors and cutters and for most people it would be difficult to come up with creative content. However, they have done their research and found out what their customers are interested in and it has paid off. Don’t limit yourself to content about your subject. Find out about topics that are relevant to your audience, and write about thse, as it shows that you have an understanding of their needs.
The best way to get creative content and attraction the most attention is to check out who the influencers are on sites such as followerwonk. See the trending topics through topsy and google and write content which you know the readers are searching for.
Social media is playing an ever-increasing role in SEO. It covers bloggger outreach, twitter interactions, Facebook marketing, and social bookmarking on sites such as Digg and Reddit. However all of this ties back to the content. No one is going to share your content if it is not creative, no one is going to tweet about a post if they do not like it. Jane Copland from Ayima highlighted that if you do link building like everyone else, you do not stand out. You need to get creative with link building and it will help your content get shared through Facebook, Twitter and if it is really good, land of the front page of Digg which can have up to 10,000 hits a day.