SEO Success Story: Bamboozle
Here’s how our SEO services worked for our client Bamboozle providing bamboo flooring to WA households and businesses.
The Challenges 
Our client Bamboozle supplies and installs a wide range of high quality bamboo and bamwood flooring. Before engaging our services, the team at Bamboozle was experiencing these challenges:
- They had invested a considerable sum in the Yellow Pages printed directory without getting an acceptable number of leads. The average return on investment was a gross profit of $1.92 for every $1.00 invested.
- Their website was not visible in the natural search engine result listings, which meant they were relying heavily on Google AdWords and traditional advertising.
- WA consumers showed a lack of understanding and confidence in bamboo as a new type of flooring product.
White Chalk Road Results
Over a period of 12 months, we were able to increase Bamboozle’s online visibility by more than 60%. We also significantly increased the amount of website traffic they received through natural search rankings and Google AdWords management.
We have achieved these natural search results rankings in major search engines Google and Yahoo:
- #1 position – bamboo flooring Perth
- #1 position – bamboo flooring companies
- #1 position – bamboo flooring
- #1 position – bamboo floors Perth
“Thanks to the team at White Chalk Road, our website is now worth over $1.2 million in gross annual sales. Exceptional work.”Lee Hutchinson, Marketing Manager |
“For every dollar invested in Yellow Pages, we get a return of $1.92. TV returns $2.48 per $1 invested, and for every dollar invested in internet marketing (with White Chalk Road), we get a return of $24.83!”Alan Carol, Bamboozle Manager
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