SEO Success Story: Snap
Here’s how our search engine optimisation (SEO) and Adwords managment (Paid Search) services worked for our client Snap.
The Challenge
Our client, Snap launched their new website in 2010 and after a century as Australia’s number one choice for business printing, Snap extended their service portfolio to include online services such as websites and newsletters and an online
web-to-print solution that’s quick and easy to use.
- The old website had a very poor SEO structure and content was not arranged in a search engine friendly manner which contributed to poor ranking results.
- Snap’s website wasn’t visible in natural search engine result listings for a large number of relevant search terms, which meant they were relying heavily on Google AdWords and traditional advertising.
- We were asked to review and ultimately take over the management of their large spend Google AdWords PPC campaign, looking to increase the number of leads and reduce cost-per-conversion.
White Chalk Road Results
We restructured Snap’s Google AdWords account to reduce wasted clicks and focus on conversions.
- Increased overall click through rate from 0.63% to 1.62%
- Saved over 35,000 wasted clicks
- Bounce rate reduced by 18% through improved targeting and ad creative
- Increase of new visits by 13%
In the first 12 months our SEO efforts for Snap, to rank their site in the natural search results in Google, we achieved the following results:
- Keyword visibility increased from 22% to 53%
- Non-paid visits via search engines increased by 40%
“White Chalk Road is a fantastic team to work with. They’ve saved us money while
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“Our main goal was to drive more traffic to our website, and WCR have achieved this and more. We are thrilled with the results.”Lidia D’Opera, Group Manager – Marketing
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