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« Older Entries |Maximise your SEO with Google Business Photos
Wednesday, May 11th, 2011
When engaging in new SEO activities for your website, business listings that are search engine optimised are one of the more user friendly steps in enticing a customer to click through to your website. They can display reviews, maps and photographs of your business, all designed to help your customer make a better decision while browsing. One of the best business listing tools for SEO has made a recent change that both existing and new customers should take advantage of. (more…)
Tags: business photos, Google Places
Posted in
Google Places, News |
Can snail websites lose out in Google?
Monday, April 18th, 2011
We’ve all had the experience of landing on a website with slow loading speeds. When browsing, every second counts in this fast paced age of instant information.
For most web users, speed is one of the most important factors on whether they will stay on a page or not, other than content. The consequences of a slow loading site can be serious, with most users choosing to navigate away after 3 or 4 seconds. Site speed optimisers, www.strangeloop.net say that over half of all visitors will abandon a page if it takes more than 3 seconds to load, and a whopping 80% of these will not return, and just to add a little more pain – half of those people will tell others about their negative experience. (more…)
Posted in News |
5 Marketing Resolutions For 2011
Wednesday, December 15th, 2010
Make Data Analysis the Foundation of Your Marketing.
The concept of collecting data isn’t new, but using it effectively is. With around 600 Tweets, 34,000 Google searches, and 700 Facebook posts per second (source: search engine land Feb 23, 2010), marketers are no longer in full control of their brands. These new challenges shouldn’t mean marketers have to accept defeat and succumb to each new distraction. By streamlining data processes and making data analysis the foundation of any marketing program, marketers can meet their customers where they’re at with relevant content. Read “Super Crunchers” by Ian Ayres.
Posted in News |
Google Instant search is coming
Monday, November 1st, 2010
Google’s latest product, ‘Google Instant’ is a search engine that provides results in real time, but what does that mean for the average search user? As well as the regular search suggestions, soon you will see search results change ‘instantly’ as you type, without having to press ‘enter’ or even finish typing your search terms. Timing will depend on what countries are hit by the rollout and what browser you use.
What do these changes mean for SEO?
The first key change Google Instant causes is in the drop down “suggestion box” that tries to predict queries. The search drop down box will normally display up to ten suggestions while you type in your search terms. With Google Instant, the drop down box displays only three or four suggestions, and with the actual search results loading as per the ‘top’ suggestion as you type.
Posted in News, Search Engine Optimisation |
Tackle negative online press with reverse SEO
Monday, October 18th, 2010
Reverse SEO may be an important component of your online reputation management (ORM) program. It may well be the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO will largely, although not completely, shield you from the damaging commentary of others. This approach can be supplemented by paid search ads that lead to positive conversations about the topic in question.
Negative publicity online has become one of the most frustrating recent challenges for companies. It is typically anonymous, whereby names are often unattached to forum threads, blog posts, articles and even entire websites. Therefore, it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for people with a mild grievance to give weight to their complaint, opinion or grudge. If you or your company have been the target of bad press online, it may be time to launch a reverse SEO campaign.
In this article, we will clarify how negative publicity gains traction within the search engines, and how an SEO specialist can provide a working blueprint for executing a reverse SEO campaign and limit the damage.
(more…)
Posted in News, Website Marketing |
Yahoo and Microsoft Bing Begin Transition
Tuesday, October 5th, 2010
At the end of August 2010 Yahoo and Microsoft announced Microsoft’s Bing was powering Yahoo’s organic search results in the U.S. and Canada.
“This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer” said Satya Nadella of Bing in his Blog of 24 August 2010.
Early September, the companies also announced that they gave American advertisers the go ahead to start transitioning from Yahoo search ads to Microsoft Bing search ads.
So before these changes hit Australia, we thought we would prepare our readers for the big change, although it may still be months away depending on how smoothly the rollout progresses.
From a visual perspective, Yahoo Search will still looks the same but has a small “Powered by Bing” at the bottom of the results page. (more…)
Tags: Bing, Microsoft, Search, Search Engines, Yahoo
Posted in
News |
The Psychology of Sales Conversion
Monday, June 14th, 2010
To conclude our series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:
You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.
Look to overcome this user psychology and test your pages against them: (more…)
Tags: conversion optimisation, online marketing, Sales
Posted in
News, Sales |