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Archive for the ‘ Sales ’ Category

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The Psychology of Sales Conversion

Monday, June 14th, 2010

To conclude our series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.

He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:

You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.

Look to overcome this user psychology and test your pages against them: (more…)

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Sales Conversion Secrets Of The Worlds Best Websites

Monday, June 7th, 2010

Now, I can hear some of you saying: “But I’m not a big firm with a well established and known brand, like Amazon.com or Microsoft or even BMW. So, how on earth can I build trust when I don’t have the financial resources and market recognition to achieve what these companies can?”

Understand this: Trust relies on a lot more than just big dollars to spend on a branding campaign and a huge multi-national firm behind it all.

Instead, it relies on answering the (often) unspoken fears of potential customers visiting your website. (more…)

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Does Your Website Sell?

Monday, May 31st, 2010

The most beautiful websites in the world are about as much use as a screen door on a submarine if they don’t convert visitors  (to buy or at least ask for more information, which then allows the sales staff to close the deal).

Yet, scarily enough, this obvious fact seems to be not so obvious to web design firms or their clients.

Why spend even $1 on a website, let alone the $5000, even $20,000 and upwards price tags that most web design firms charge for your shiney new site, without making sure that your site can and will sell? (more…)

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Selling Online vs Selling Offline – What’s The Difference?

Monday, May 24th, 2010

It amazes me how often website owners have this strange idea that selling online is radically different from selling offline!

As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for the sale?

Of course not! You’d think that was stupid, wouldn’t you?

Yet, time and time again, I see websites that are trying to sell something (whether it’s a product or service is immaterial) that do just this. (more…)

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How To Increase Sales To Clients And Prospects

Wednesday, May 19th, 2010

If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales & referrals!

If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time that client will make more purchases from you and/or will refer new contacts to you.

The problem is, keeping in contact with clients can be expensive and time consuming.

(more…)

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