A few years back I first caught wind of a new social media platform known as “Twitter”. It was explained to me as follows:
“Twitter – it’s like Facebook, with only the status updates.”
And I thought to myself, “What a silly idea, with an even sillier name!”
And then Twitter took off in a big way, it seemed like everyone had jumped on the Twitter band wagon, from shoe companies to celebrities to your next door neighbour. But after the first couple of months, I discovered that Twitter’s business value was negligible. (more…)
