SEO Perth | White Chalk Road

Archive for the ‘ Social Media ’ Category

|

Google Search Plus ‘Your World’

Tuesday, January 17th, 2012

In late 2009, Google introduced ‘Social Search’ as part of it’s search engine results page, and in mid 2010, expanded on this with the addition of Google +.They are at it again; just a few days ago they announced a few new features that once again, revolutionise search, and could indeed change the way we look at internet marketing. (more…)

Tags:
Posted in Social Media |

The Launch of Google Plus Pages

Tuesday, November 8th, 2011

This week, Google finally rolled out Google Plus Pages, enabling local businesses, brands and companies to connect with customers on Google Plus. What this will mean for SEO, search, social networking and marketing remains to be seen, however Google likes to integrate its tools so we will probably see a few changes to accommodate this new feature. (more…)

Tags:
Posted in Local Search, Social Media |

What is your customer engagement style?

Friday, November 4th, 2011

With so many modes of contact between customers and businesses, even the most organised of us can disregard the company ‘style’ when using some of the more social connections. How often are you checking your Twitter replies? Do you allow people to write on your Facebook wall? Not only do these questions need to be answered, but you must consider who is responding to your customers and how they are doing so. Social connections can also play a big part in your SEO and internet marketing mix. (more…)

Posted in Social Media |

Why Do I See Different Search Results To My SEO?

Tuesday, October 18th, 2011

It’s great news when you receive your rankings report from your SEO company and you have moved up in visibility, but have you ever seen different results when you check this yourself? You might even see that you come up even higher than reported in some cases. Internet users will often get differing results depending on a few factors. (more…)

Posted in Local Search, Social Media |

Everyone is Talking About Google Plus

Wednesday, August 10th, 2011

Google Plus, the new social network on the block is taking the world by storm, fast. In just over one month, it is already reporting the biggest growth of any other social network before it, and moreover – Google account holders will soon automatically be eligible for membership. The big question is: do we really need another social network to toot our own horns? (more…)

Tags: ,
Posted in Social Media |

Blogging for your business

Monday, May 9th, 2011

With social interaction reaching a boiling point, what can you do other than the usual suspects (Facebook, Twitter etc) to engage your clients and customers?

Once upon a time, blogging was just considered a tool for angst ridden teens and those odd people who stayed up late at night, complaining about sci-fi shows. These days, blogging has become an invaluable tool to promote your business, hobby or online store. (more…)

Tags:
Posted in News, Social Media |

Google Takes Social Search A Step Further

Friday, April 8th, 2011

In a bid to match, or even trump Facebook in the social search arena, Google has announced the launch of the ‘+1’ button.

Not yet launched in Australia, the +1 button will appear in Google’s search engine result pages, Google Adwords ads, and any private page where the button has been embedded (as Facebook allows you to do with their ‘like’ button).

Used in a similar way to the Facebook ‘like’ button, the +1 button will be used to recommend pages, Ads and search engine result links to the public and your Google social network. Both Facebook and Google’s ‘social’ buttons will help web users judge the value of content recommended by others, however the main difference is that Google’s +1 button will publish the recommendations within their search results to everyone whereas Facebook publishes ‘likes’ to your Facebook wall and pages with an embedded ‘like’ button. (more…)

Tags:
Posted in Social Media |

Don’t make these mistakes on Twitter

Wednesday, February 23rd, 2011

In January, we discussed how Twitter could be used to benefit your business, but what about the simple things to avoid?

1. Keep it simple:

Avoid writing complicated concepts in small twitter-sized spaces. The main reason that you should not do this is because twitter and ‘walls’ mimic individual human thoughts, not multi-thought concepts. If your post is too complex, people will tend to ignore it in favor of the no-brainer tease or day-job-killer video. Alternatively, it would probably be more profitable if you should provide a very simple but interesting question about a topic and provide a link for them to get more information. (more…)

Posted in Social Media |

Is Twitter Useful For Business?

Monday, January 10th, 2011

There are companies out there using Twitter to make money, most interestingly, they are not using it as a traditional business tool; far from it; they are using it the way it was intended, as a social tool.
(more…)

Posted in News, Social Media |

Is Twitter an Effective Marketing Channel?

Wednesday, July 14th, 2010

A few years back I first caught wind of a new social media platform known as “Twitter”. It was explained to me as follows:
“Twitter – it’s like Facebook, with only the status updates.”
And I thought to myself, “What a silly idea, with an even sillier name!”

And then Twitter took off in a big way, it seemed like everyone had jumped on the Twitter band wagon, from shoe companies to celebrities to your next door neighbour. But after the first couple of months, I discovered that Twitter’s business value was negligible.
(more…)

Tags: , , ,
Posted in News, Social Media |

|