FAQ
Should I include keywords in my domain?
Answer: While there is evidence that having keywords in your domain name can help with your search engine rankings for those keywords, it is only one of over 200 ranking factors. Therefore, if you already have an established, branded domain name, we advise sticking with it. If you are starting from scratch, it may be a good idea, but keep in mind that you should still try to make the domain short and easy to remember.
Would it help if I registered 4 different domains and point them to the same content?
Answer: No, Search engines ignore duplicate content. Typically only one of the domains will get credit for the content and be eligible to earn search engine rankings.
If I change my domain will I loose all my good keyword rankings?
Answer: If you do not notify the search engines that you have changed domains, yes, it is possible to lose your existing rankings. However, there are measures you can take to notify the search engines of the change and reduce search engine ranking losses. This includes creating search engine friendly redirects from your old site, to your new site and advising the search engines via their webmaster interfaces, like Google’s Webmaster Tools. You may also want to do some research on your existing backlinks and try to get them updated to point to your new site.
Can anyone guarantee top position on Google?
Answer: As Google themselves state on their website, no one can guarantee a number 1 for a particular keyword on Google. The fact that they are prepared to offer a money-back guarantee, while very tempting, could be a distraction from a more balanced approach (remember my first point) to the task and relationship.
We suggest that you obtain a ranking report showing your current average positions across a range of keywords and a realistic expected target growth for that average over an agreed period. Better still, trust in what others have said about their experience with the provider and build the relationship on trust for at least 6 months and thereafter on bottom line facts.