Business Assessment and Research
Before we can offer any services to our clients we stress that we need to establish a clear set of business goals and engage in keyword or market research before we can ‘plan our work and then work our plan’.
- We do keyword or market research to…
- Establish the size of the online market for your particular product(s) or service(s)
- Quantify the number people searching for information related to those products or services
- Identify the most important keywords used by your potential target market organised by theme and/or product
- Quantify the strength of both your direct and indirect competitors.
- Obtain qualified leads from the Internet using Non-Paid and Paid Search (Pay per Click) advertising.
- Measure the online goal conversion rates for each keyword phrase and refine campaigns to maximise benefit over time.
- Increase brand awareness by achieving high rankings for major keywords representing the client’s target market in the major search engines, particularly Google.
- Increase the online reputation of the client
- Steadily gain market share over major competitors by consistently meeting the above objectives over time.
Client’s business goals typically include:
Much more specific goals can of course be formulated depending upon the specific client and target market.
WCR offers two levels of planning and research:
- Traditional Keyword Research and Analysis performed through our search engine optimisation or paid search offerings; or
- Advanced Vertical Online Market Analysis (White VOMA)
The Traditional Keyword Research and Analysis process is discussed in our Search Engine Optimisation page.
For advanced market research that includes a report on competitors, WCR uses market leading software tools integrated with a thorough proprietary methodology we call White VOMA. Our vertical online market analysis helps us quantify search market opportunity and cost of market entry.