Paid Search or Non-Paid Search (SEO)
SEO | Paid Search (PPC) Project Chart
If professionally implemented, non-paid search marketing can offer a higher return on investment than any other marketing strategy either online or offline. Placing high in the search engine ranking positions (SERPs), naturally or organically on the left, is a great way to attract first time visitors. Placement in the search engines can largely determine the reach of your online marketing strategy.
- Use organic search advertising to obtain qualified leads for your products from the internet.
- Increase awareness of your brand by achieving high natural search ranking for keywords representing your company’s theme keywords in the major search engines, particularly Google.
- Measure the online enquiry conversion rates for each keyword phrase and translate those results to further refine both SEO and web marketing campaigns over time.
- Steadily gain market share over your major competitors.
- Slowere results but more cost effective long term online marketing strategy
Our Non-Paid Search, SEO and Web Marketing combination will:
- Offers immediate results and exposure of your brand and products
- Target your ideal demographic more tightly than SEO
- Increase Brand Awareness
- Generate new qualified sales leads and measure their cost of acquisition
- Minimal on-site changes compared to SEO
- Greater control of both position and message than SEO
- Faster results and more control over budget
What does Paid Search marketing Offer?
- Gain the strong points of both Paid and Non Paid methods
- Synergy effects of positioning and brand awareness
- Paid positioning can act as insurance policy on Non paid position movements
- Paid search results can be feed into non-paid search strategy.