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SEO Perth | White Chalk Road

Page Title Changes In Search Results

February 7th, 2012

Your page title is one of the most important parts of any web page; it is the first impression of your site that a searcher will see in search engine results. From a user perspective, your page title and description might be the sole reason that a searcher will click through to your site, so making sure it is relevant to what you are selling or writing about is imperative. Read the rest of this entry »

Posted in SERPs |




Is Your Shopping Cart A Conversion Killer?

January 30th, 2012

Few things will annoy users on your website more than a cluttered shopping cart. If your cart or download section requires registration, and information you wouldn’t tell your doctor, then you may be turning away customers; customers you fought long and hard to acquire through SEO and internet marketing. Read the rest of this entry »

Posted in Website Marketing |




Using the AIDA Principle to cut Adwords costs

January 18th, 2012

At any given time, Google will only display 11 ads at most on their search results pages (SERPS). If you want to be seen here amongst your competitors, you’ve got to be prepared to part with the dollars. But what if we could reach new customers while paying a fraction of the cost? Read the rest of this entry »

Posted in Google Adwords |




Google Search Plus ‘Your World’

January 17th, 2012

In late 2009, Google introduced ‘Social Search’ as part of it’s search engine results page, and in mid 2010, expanded on this with the addition of Google +.They are at it again; just a few days ago they announced a few new features that once again, revolutionise search, and could indeed change the way we look at internet marketing. Read the rest of this entry »

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Posted in Social Media |




Voice Activated Search On Your Mobile

January 5th, 2012

Voice Activated Search On Your MobileVoice activation on a mobile phone is nothing new, however if you can remember the pain of trying to initiate a call, or send a text with the inbuilt voice activation in various handsets, you are bound to be sceptical of all the new products out there claiming to be almost flawless. Read the rest of this entry »

Posted in Mobile Search |




Does your site look trustworthy?

December 14th, 2011

If your website is no stranger to SEO, you will already know the importance of building your site’s reputation through online marketing. While it’s very true that attracting links and having a high visibility in search engines are a big part of your website’s popularity, some on page factors may send your potential clients elsewhere, even if you do rank number one for your most valued search term. Read the rest of this entry »

Posted in Website Marketing |




Google Maps On Your Android – Floor Plans

December 6th, 2011

If you’ve ever become frustrated with the quality of maps and info stations in airports, malls and city centres, you’ll be pleased to know that it may soon be all in the past. Google Maps has introduced indoor mapping and floor plans to it’s already information rich maps application. Read the rest of this entry »

Posted in Google Places |




The Top 5 ‘No-Nos’ of SEO

November 16th, 2011

There is a lot of information out there with advice on what to do for SEO, keyword research and link building, but what are the things that you or your SEO company should be avoiding? As we discussed in a previous post “Are you sabotaging your SEO?” there are activities that SEO beginners might get involved in that might not be in the best interest of your website, and some can even get you penalised in Google or de listed! Read the rest of this entry »

Posted in Search Engine Optimisation |




The Launch of Google Plus Pages

November 8th, 2011

This week, Google finally rolled out Google Plus Pages, enabling local businesses, brands and companies to connect with customers on Google Plus. What this will mean for SEO, search, social networking and marketing remains to be seen, however Google likes to integrate its tools so we will probably see a few changes to accommodate this new feature. Read the rest of this entry »

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Posted in Local Search, Social Media |




What is your customer engagement style?

November 4th, 2011

With so many modes of contact between customers and businesses, even the most organised of us can disregard the company ‘style’ when using some of the more social connections. How often are you checking your Twitter replies? Do you allow people to write on your Facebook wall? Not only do these questions need to be answered, but you must consider who is responding to your customers and how they are doing so. Social connections can also play a big part in your SEO and internet marketing mix. Read the rest of this entry »

Posted in Social Media |




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