Marketing Research is an important component in defining the best and most effective internet marketing strategy for your business. During the process we are able to gather information about the size of your market and your competitors, discovering where weaknesses and opportunities lie.
We believe that only by truly understanding a market, its players, and its relationship to other markets can the full potential of your website's presence be achieved. White Chalk Road has both industry leading software applications and the necessary experience to use them well to achieve this goal for our clients.
Only when an online marketing strategy is set, can a budget and detailed plan be written.
The first step we take in outlining a suitable online marketing strategy for your business is to clearly establish both your overall business goals and the key performance indicators (KPIs) you have from your website - be that more traffic, sales, leads, sign-ups, downloads etc. We do this by working with you to fill out a detailed client brief. We then use this information to engage in keyword and market research to find the best keywords in your industry, how your competitors are currently ranking for those keywords, and what we need to do to out-rank them.
Learn more about our SEO Assessment.
Before we even begin to work out what messages to put into your paid search ads or what keywords to target, we first need to do some preliminary research to find out if Paid Search (PPC) is a good way to achieve your online marketing objectives. We will work with you to uncover what your objectives are, the competitiveness of the landscape and the budget and tools necessary to achieve these objectives.
Learn more about our PPC Assessment.
Vertical Online Market Analysis (VOMA)
If you wish to aggressively increase your market share in your industry, or you wish to enter a new industry and want to find out the size of its online market and the top players in that field, then our Vertical Online Market Analysis can help. You can find out specific information on market size, competitors, keywords and costs to help you decide on the best strategy to take.
Learn more about our VOMA service.