Web Analytics
One of the great things about the Internet is that activity there is so easy to measure, especially when compared to some forms of offline marketing.
The down side, of course, is that with so much data and little time for busy executives, you need to have both the right tools to summarise the data and the right people to help busy executives relate the information to a given web marketing plan and its goals.
This is an area where White Chalk Road consultants excel. We can advise on the pros and cons of various Web Analytics products and can help the client through setup. This includes setting up site ‘goal tracking’ and sales funnel visualisation.
Our account managers are trained to spot and report areas of concern and we can report only what the client needs to know or is interested in exploring as a result of informed discussion.