Reputation Building
Modern companies, particularly medium to large businesses, need online reputation building plans that go beyond the standard ‘link building’ services that are provided as a standard SEO marketing package or plan.
Standard plans can be ‘optioned up’ to provide reputation elements and benefits beyond keyword ranking or a specific reputation plan/budget set. These plans may include some or all of the following services:
1. Application to Pyramid of Promotion
By mapping different groups of keywords to what we call our Pyramid of Promotion, be that a business pyramid or a social pyramid of promotion we get the most value out of a dollar spent.
2. Theme Link Building
Google assesses both the quantity and quality of the links that point to a website before ranking that site for keyword searches made on Google. Article marketing is the creation and distribution of unique, well written 
articles which can be used to pre-sell your product, highlight the use and benefits of your product, or simply educate your prospects.
3. Article Marketing
Article marketing is the creation and distribution of unique, well written articles which can be used to pre-sell your product, highlight the use and benefits of your product, or simply educate your prospects.
4. Blogging and blog commenting
Blogging is an essential part of online reputation building and the real value of your blog is the conversation that takes place in your comments. Leave it open-ended and integrate media into your blog.
5. Branding
A company’s online ‘brand’ is more than what is represented on its corporate website. It includes what others are saying about the company, and its products, and how well connected the site is through links of various kinds.
6. Social Networking
So, we believe a business would do well in the social context if they are prepared to change their tradition ‘lifetime value of a customer’ (LVC) perspective to a Lifetime value of a relationship (LVR)