Article Marketing
Article marketing is the creation and distribution of unique, well written articles that work to increase your online reputation, build incoming links, improve search engine rankings and attract new customers. Articles can be used to pre-sell your product, highlight the use and benefits of your product, or simply educate your prospects.
With well written articles it is possible to position yourself as an authority in your field. If you were to purchase a product but had to choose from multiple vendors, wouldn’t you be more likely to buy from the vendor who has high quality articles available to help you in your purchasing decision? It’s not uncommon for a prospect to first discover your site via an article you have published. If you give a prospect the information they are looking they will be more likely to purchase from you.
Just as important is the effect article marketing can have on your search engine rankings, incoming links and search engine visitors. Most people know that search engines place a high importance on the number of incoming links to your site. Article marketing can assist in your link building efforts, as each article you publish on the web includes a link back to your site, in-turn helping to increase your search engine ranking and visitors.
The articles themselves will also attract search engine searchers actively looking for the information you have published. If your article answers their question they are likely to continue on to your website. The more quality articles you have published, the more chances you have to be found by potential customers / clients. It’s like fishing with multiple fishing lines, your chances for a catch increase with each additional line.
White Chalk Road can assist in the production, distribution and optimisation of content articles commensurate with the budget and marketing plan set.