A company’s online ‘brand’ is more than what is represented on its corporate website. It includes what others are saying about the company, and its products, and how well connected the site is through links of various kinds.
These connections can come through Google local listings, local and global directories, articles, blog comments, news feeds, RSS feeds, LinkedIn, Facebook, Twitter and so on.
Moreover, we know that links from the above sources contain link text that influences the positioning of search keywords in Google. And we know from research studies that consistently high positions in Google for keywords that represent a company’s products or services ‘brand’ that company with market leader status.
This complex mix of online influences on brand needs to be managed with the assistance of those familiar with those complexities. This is where a White Chalk Road brand management consultant can help.