Theme Link Building
If, to some extent, in the offline world:
“A man is known by the company he keeps…” (Abraham Lincoln)
Then in the online world the equivalent might be:
“A website is known by the links it keeps”.
Certainly from Google’s point a view, it assesses both the quantity and quality of the links that point to a website before ranking that site for keyword searches made on Google.
Part of this ‘quality’ equation is how relevant is the subject matter of the page to the target page being linked to. If the source page is of a similar theme, then the reputation of the target is enhanced. Moreover, if any keywords within the link text of any source pages (backlinks) match the user’s search query, there is added position advantage.
This is precisely why White Chalk Road consultants will pursue theme link building and link text that enhances the reputation of a client.
Quality, one way themed links take more time and effort than simple directory links, so the Web Marketing Plan and budget must be appropriately resourced depending on the particular needs of each client.