Sales Conversion
At White Chalk Road we believe that Web traffic is not enough to get the job done. Our consultants are hired and trained on the basis of assisting our clients to convert visitors to sales or whatever goals are set for a particular web property.
Many factors contribute to better conversion rates, too many to cover here. Some of the more obvious ones are:
• Target the right keywords
• Compelling, engaging and well organised copy
• Clear and effective site navigation
• Trust and credibility logos
• Shopping cart secure pages
• Call to action elements
• FAQ page
• Privacy page
• Contact information
Before we can work with a client, we need to set goals and monitor them through web analytics:
Goal Setting
Before we implement an SEO or online marketing plan, we always establish broad objectives and then map them to website goals that can be measured in some way, usually through Web Analytics. Examples of goals may include:
• Orders
• Sales
• Member signups
• Newsletter subscriptions added
• Bookings
• Enquiries
The goals we set may influence the Web analytics package we choose.
Web Analytics
Most packages, including Google Analytics allow multiple goals to be set and may provide a sales funnel visualisation to assist all parties to spot problems or opportunities.
White Chalk Road consultants can assist with obtaining benchmarks, market and report segmentation and executive reporting and alerts.