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The Psychology of Sales Conversion
To conclude our series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:
You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.
Look to overcome this user psychology and test your pages against them:
“I’d like to buy, but:
Can I trust you? If so, prove it!
Are others buying from you? If so, show me!
Are you going to be around if I buy from you?
Is this all too good to be true?”
Those 5 small lines really do encapsulate exactly what I have been trying to explain to you, just in a shorter version.
If you can answer these questions powerfully, you’re on the road to increased sales!
If not, then it’s back to the drawing board until you can.
If you’d like your own customised consultation from one of our highly experienced Search Engine Marketing Consultants, call us on (08) 9361 9534 or complete the Contact Us form and we’ll get back in touch with you as soon as possible.