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The Psychology of Sales Conversion
To conclude our series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud.
He had this to say in his article entitled “Who Else Wants More Money From Their Landing Pages?“:
You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site.
Look to overcome this user psychology and test your pages against them:
“I’d like to buy, but:
Can I trust you? If so, prove it!
Are others buying from you? If so, show me!
Are you going to be around if I buy from you?
Is this all too good to be true?”
Those 5 small lines really do encapsulate exactly what I have been trying to explain to you, just in a shorter version.
If you can answer these questions powerfully, you’re on the road to increased sales!
If not, then it’s back to the drawing board until you can.