What is SEO and why does your website need it?
The purpose of search engines (like Google or Bing) is to provide the best, most relevant and useful answers/listings for the queries or keywords that people are searching for. Therefore, your website should provide search engine users (also known as your potential customers) with the best, most relevant and useful information about the products or services that you provide and about your industry.
Search engine optimisation (SEO), therefore, is the process of adjusting your website's structure and content to ensure the best possible experience for potential customers when they visit your site. In this way, your website will rank higher for the 'keywords' or search terms that potential customers are searching to find the products or services you're offering.
Since the top 3 organic search results will attract approximately 60% of the clicks from search users, ranking highly for the keywords that are relevant to your business will bring in significantly more traffic to your website, ultimately leading to increased sales and/or leads for your business.
We work with you to identify the best keywords to target to bring relevant leads to your website. We then work on improving the content of your website to offer the best information relevant to those keywords, as well as improving the layout and structure of your site to make it as simple as possible for customers to contact you, request a quote or complete their purchase.
How SEO works and why White Chalk Road does it better
As well as improving the onsite content of your website (i.e. its relevance to your keyword themes), what many other SEO companies overlook is that there is another extremely important factor when it comes to improving the ranking of your website. This factor is your website's 'reputation' or 'authority'.
Just as in life, building one's reputation is somewhat of a popularity contest. Search engines will look at many factors in order to determine how authoritative your website is, but the main thing they look for is how many other websites are talking about your products, services and/or content. They determine this by looking at how many websites are linking to you, and importantly, how authoritative those websites are. So the more high quality websites and relevant content pointing to your website, the higher your website's reputation will climb in the eyes of search engines and users alike. We build high quality content and links to your website using a number of tried and tested strategies, as well as forward thinking and innovative tools to stay ahead of the curve.
To summarise our approach to SEO, we use this proven formula to get results for our clients:
Relevance x Reputation = High Search Engine Rankings
Investing in both elements of this formula is the key to your online success.
Learn more about our SEO Services.