Link Building Services
Link building is the process of facilitating appropriate links to your website, managing reciprocal links and resultant relationships on the Web. In many ways, it is the online virtual equivalent of networking and reputation management in the offline world. Our link buiding services form part of our Search Engine Optimisation Services.
Why Do You Need Link Building?
Link building is very important for two reasons. Firstly, ‘link popularity’ is important to major search engines, like Google, for the ranking of the search results listings. Link popularity has a multiplier effect upon on-page ranking factors (eg. well designed, keyword rich, Web pages), so it is extremely important to analyse link popularity carefully. Google measures link popularity with its PageRankTM score, and the number of external links, the PageRank of the page containing those links and the keywords within the linking text of those links are all important in determining the popularity/reputation of your page.
It is worth noting that the number of hits your site receives, or the amount of money you spend on your site has little or no direct effect on your PageRank score.
Secondly, link building is important because of both the type and number of potential customers it might bring to your site via referrals. These days, site owners do not give links out just because it is asked of them. So it is important to promote and manage relationships on the Internet in a professional and ethical way.
The WCR Advantage
Unlike most firms in the non-specialist field of Internet services, WCR will analyse the back-links (i.e. inbound links) of the top ranking websites in the same keyword market as the client website and compare these link profiles to the client’s profile before devising a link building plan. In this way, we can prepare a more tailored and cost-effective plan for a client.
WCR will also use market leading software to research links and their attributes and interpret these through our understanding of how top search engines like Google measure link popularity and change their algorithms over time.
Many link builders do not understand the complex relationship between the links they obtain and the ranking factors associated with the client’s web pages and the degree of competition in their target keywords. WCR consultants are trained to see this 3-way relationship and maximise each unit of effort to provide the client with a balanced and cost-effective solution.
White Chalk Road is a ‘white hat’ Internet marketer. We therefore favour proven and conservative approaches tailored to a particular client’s risk profile and market. We aim for long-term sustainable relationships and therefore avoid using ‘black hat’ seo techniques for short-term gain.
WCR takes the time to educate both technicians and stakeholders our three link building essentials.
- Nowadays, good link popularity is the core element of “off-the-page” ranking factors and it may play a more important role than all of the “on-the-page” factors (keywords in client content, etc) when it comes to high rankings in search engines for highly competitive search terms.
- A site’s inbound links should contain a reasonable percentage of high-quality inbound links: those that come from the pages with rich content relevant to yours and with a lower number of other links.
- Links should be acquired over an extended period of time, not unnaturally in one or two months and then nothing.
WCR understands that link building should be part of a broader SEO and Web Marketing Plan, and this may include article writing, press release management and social media planning (blogs, FaceBook, Linkedin, Twitter and so on).