Search Engine Optimisation
Our professional Search Engine Optimisation Service is broken down into parts, the SEO (Step 1) of your site and the Web Marketing (Step 2).
Step 1 - SEO
The first stage of Search Engine Optimisation involves making your website appealing to search engines and ensures that your website matches the search phrases that your target audiences uses to find your product or service. (e.g. if you’re selling cars and your customers use ‘cars for sale’ to find you your website needs to reflect that in content and design).
Below is a step-by-step overview of our SEO process. It’s a complex beast, but we’re here to help you make sense of it. If you’d like to learn more about it or find out what some of the technical terms mean – please ask us.
| 1. Keyword research and analysis report | 6. Analysis of content relevance continued |
| 2. Keyword consultation | 7. Analysis and fine-tuning of page source code |
| 3. Keyword mapping | 8. Body text changes |
| 4. Analysis of site structure visibility | 9. Benchmark ranking report |
| 5. Analysis of content relevance |
Step 2 – SEO – Web Marketing
The second stage in the Search Optimisation Service process is designed to improve your search rankings over time and help you grow your business online. We use a range of tools including copywriting, click-path analysis, content distribution/repurposing and link building to help you:
| • Increase awareness of your brand | • Reach prospects who are actively looking to buy from you |
| • Market to your target audience | • Generate external referrals |
This is what we’ll do for you each month as part of our ongoing optimisation service:
| • Link Building | • Integrated Marketing Techniques |
| • Monthly Reporting | • Analysis and fine-tuning of website |
| • Website Content and ongoing SEO | • Articles & Press Releas |
Ready to Get Started?
We’re keen to discuss with you how we can improve your website’s online presence and search engine rankings. Call, email us or simply request a free website analysis to get the conversation started.