What many people don't realise is that SEO is not just a once-off activity to optimise the onsite content of your website.
There are two elements to building your website's rankings and authority in the eyes of search engines, and onsite SEO (making changes to your website after an in-depth analysis) is just one piece of the puzzle. The other half is the ongoing SEO Marketing of your website in order to build your reputation and attract more traffic.
Search engines will look at many factors in order to determine how authoritative your website is, but the main thing they look for is how many other websites are talking about your products, services and/or content. They determine this by looking at how many websites are linking to you, and importantly, how authoritative those websites are. So the more high quality websites pointing to your website, the higher your website's reputation will climb in the eyes of search engines. We build high quality links to your website using a number of strategies.
Content marketing is one of the most effective ways to build authority to your site. While there are many ways to use fresh, unique and relevant content to attract natural links, the two proposed methods are Article Submissions (Outreach) and Press Release Optimisation.
Guest Blogging, Article Submissions & Outreach
Article Submissions (Outreach) involves the creation of high quality, unique, relevant and engaging articles. We then place the articles on authoritative websites relevant to your industry or niche by approaching these publishers (such as blogs and news sites) and offering them the content as an exclusive article or guest blog. Because our content is in demand, we are able to get links from strong authority sites which over time will aid in the improvement of search visibility and authority of your website. You will also gain exposure and referral traffic through the readership of the high quality blogs and news websites on which we place some articles.
Press Release Optimisation
Creating press releases and distributing them online can help to attract natural, high quality backlinks from a variety of sources and locations. We will assist you in identifying newsworthy topics, writing press releases and optimising these for the web. We can then syndicate them to hundreds of relevant news sites in Australia and around the world.
Website Content and Blog Management
Because search engines will favour websites that they deem the most authoritative, up-to-date and relevant when ranking search results for users, it is extremely important to keep your website updated with fresh and useful content.
White Chalk Road offers two SEO content writing services to help you achieve this goal: website content copywriting and blog management. Our website content service focuses on ensuring your product/service pages are highly relevant to your target keywords and optimized to increase conversions such as sales or quote requests, while our blog management solution is designed to keep your website updated with engaging, useful and share-worthy content to attract natural links back to your site.
Read more about our SEO Copywriting & Blog Management services
If you're ready to begin on your path to online success then call us today to arrange a consultation.