Wednesday, September 22nd, 2010
If you are a small business owner who outsources your pay per click marketing efforts, then it is important to make sure that you are getting the most for your money. At the very least, you must familiarise yourself with the basics of how pay per click marketing, particularly Adwords, works. Once you understand this, you will be able to more adequately judge how well your Adwords team is actually performing for you.
If you fail to take the time to learn, then you will be an easy target for someone who is willing to take advantage of your ignorance. Here are a few things to keep your eye on to make sure that your Adwords campaigns are being run effectively. (more…)
Wednesday, May 19th, 2010
As I mentioned in my previous post, setting up a successful AdWords ad campaign isn’t as simple as just stuffing a few “relevent” keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on.
Chances are, if you’ve ever dabbled with AdWords before and done this (as most beginners do), you had a pretty poor result.
Either your ads didn’t show up often, or they didn’t get clicked much, OR (even worse) you got lots of clicks but very few of them turned into a sale or a lead.
So, one of the pieces of the puzzle is the landing page, and I thought I’d make a few comments about them, since we are (once again) designing landing pages for clients who have NO IDEA about how to make this work properly – which is NOT their fault. We’re the adwords specialists, not them, which is why they came to us for help!
Monday, April 19th, 2010
One of our main business offerings is Google AdWords consulting and management services. We manage close to $1,000,000.00 worth of adspend per year through Google for various clients, so I thought it would be worthwhile giving you a quick overview of what I consider best practises for a successful AdWords campaign. Hopefully, you can get a feel for all the steps we have to go through for a client in order to achieve a positive result when it comes to adwords.