SEO Perth | White Chalk Road

Posts Tagged ‘ marketing ’

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Implementing SEO into Your Marketing Campaign

Tuesday, June 14th, 2011

If you are hoping to see your brand, new business venture or products hit the market positively then you will need to use the Internet in your marketing. Thankfully the Internet provides a lot of excellent tools which can be used for free in order to be seen and be heard. Furthermore the Internet is very assessable and the marketing campaigns can be a lot cheaper compared with television advertising campaigns and printed material. However these are still areas of marketing which do have a lot of weight behind them and are greatly beneficial to business. (more…)

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Posted in Search Engine Optimisation |

What do your customers want?

Tuesday, March 15th, 2011

Trying to be all things to all people may not work for you in today’s business world. If you are organised enough, you can take the guesswork out of marketing your small business by opening up your communication and giving your customer what they actually want. Customers nowadays have unprecedented control over what they expect from companies, and rarely tolerate ‘spray advertising’ – that is, advertising that they didn’t ask for or that doesn’t interest them. (more…)

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Posted in Website Marketing |

Is Twitter an Effective Marketing Channel?

Wednesday, July 14th, 2010

A few years back I first caught wind of a new social media platform known as “Twitter”. It was explained to me as follows:
“Twitter – it’s like Facebook, with only the status updates.”
And I thought to myself, “What a silly idea, with an even sillier name!”

And then Twitter took off in a big way, it seemed like everyone had jumped on the Twitter band wagon, from shoe companies to celebrities to your next door neighbour. But after the first couple of months, I discovered that Twitter’s business value was negligible.
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Posted in News, Social Media |

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