Charles is the Managing Director of White Chalk Road, and one of the first professionals in Australia to truly specialise in SEO and online marketing. Prior to setting up WCR in 2000, Charles was an independent consultant to local government and the WA Racing industry in relation to IT, Web design and the Internet. In the early 1990s, he pioneered the use of direct database feeds of race results and horse form to the Internet in Australia and the Customer Racing Information Service (CRIS) he designed in 1995 remains essentially unchanged today.
Charles holds a Bachelor of Business from Curtin University with a major in Accounting and minor in International Business and also a Post Graduate Diploma in Information Systems, Curtin 1988.
He was an integral part of the development of the market research tools that Charles titled the White VOMA (Vertical Online Marketing Analysis) methodology for White Chalk Road using leading edge technology from the US developed over a two year period. Connect with Charles on LinkedIn, Twitter or Google+.
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Scott joined the White Chalk Road team in January 2017, having previously run his own companies for the past 10 years. He has multiple qualifications in the finance industry and also comes to us with a strong background in marketing and B2B sales. He has excellent communication skills and thrives on the day to day interaction with all of our current and prospective clients. His overall business knowledge, experience and creative thinking make him an excellent partner for our clients when they come to us looking for an effective marketing strategy. His solid understanding of consumer behaviour and sales and marketing funnels is a valuable resource for our clients when looking to improve conversions and sales figures.
Scott is a part time single dad and loves nothing more than sharing his "dad jokes" around the office. When he's not helping our clients edge towards success, you will find him spending time with his son or maintaining his extensive gardens.
Kate has over 12 years marketing experience including managing online and offline marketing campaigns, event management and advertising. Since moving to Perth from her native Ireland, Kate has gained over 4 years’ experience in web content creation, worked alongside iconic WA companies such as Synergy, Murdoch University and PEET and has completed an ADMA Certificate in Digital Marketing. Kate is also a Google AdWords and Google Analytics accredited professional.
Kate offers clients a wide range of marketing knowledge after working in both agency and in-house marketing roles. Her passion for digital marketing initiated working in web development and has quickly grown into all aspects of digital, namely search.
Kate is a huge soccer aficionada with a love for all things food, travel and Game of Thrones. Connect with Kate on LinkedIn.
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Pauline is a former award-winning journalist with considerable experience writing news and compelling content for traditional and digital channels.
She has worked as a communications and digital marketing specialist for the past 15 years, focussing on SEO, analytics and website content as well as technical reviews, mostly for medium-large enterprises across the Asia Pacific region. Pauline has worked with a range of regulated and technical industries including engineering, mining, financial, medical, cosmetic and dental to name a few.
After working at Australia’s former largest digital agency, Pauline joined White Chalk Road in early 2017. She holds a Master’s Degree in Journalism from Wollongong University, NSW, and is a Google Analytics and Google Adwords accredited professional.
Pauline enjoys creative pursuits (photography, writing and filmmaking) and plays a mean game of table tennis. Her greatest joy is her family. Connect on LinkedIn.
Felicity has 10 years’ experience in B2B and B2C marketing, having worked in both agency and in-house roles in the UK, Perth and Melbourne.
Her experience spans marketing strategy, brand development, PR and event management. With a proven track record in strategic marketing, Felicity is driven by a desire to drive market expansion and grow clients’ businesses across the digital landscape, through SEO, PPC and social media. She also has a passion for writing and has created content for a range of different media and target audiences.
Felicity holds a degree in Arts & Communications from the University of Western Australia and an Advanced Diploma in Business Management & Marketing. She is also a Google AdWords and Google Analytics Accredited professional.
She loves family fun and games, English pastimes and playing with her puppy. She also loves to travel and ski.
Sarah has over twelve years’ experience in media and marketing, having worked in both Perth and China in the media intelligence and content marketing industries. She has worked with some of the most well-known brands in WA along with many of the largest state government departments.
Sarah has a BA in Mass Communications from Murdoch University, focussed on Digital Marketing and Public Relations. She is also a Google AdWords and Google Analytics accredited professional.
Sarah is a born and bred Perth local, and when she is not working hard for her clients at WCR, you will find her wine tasting down south, searching for Perth’s next awesome dego, cheering on the Fremantle Dockers or hanging with her cheeky Jack Russell, Emma. Connect with Sarah on Linkedin.
Alex is a Bachelor of Commerce graduate, majoring in Marketing & Advertising, from Curtin University, Perth. He joined the White Chalk Road team in July 2017 creating content and assisting with online marketing activities before becoming a Search Marketing Manager.
Alex has lived in Perth his whole life. When he’s not strategising for clients, you’ll catch him riding his motorcycle through the Perth Hills. You can keep up to date with what Alex is up to on LinkedIn or Google+.
Cillian has over 10 years’ experience working agency and client side both here in Australia and his native Ireland. He is a Google AdWords certified specialist and has worked on major brands such as Westpac and Sony Australia.
Jayde has 15+ years’ experience as a music journalist and holds a Diploma in Public Relations, Marketing and Web Design. She is a dedicated part of the team at White Chalk Road after joining in August 2013 and has built a strong portfolio of clients and networks via media, marketing and industry events.
Jayde specialises in content creation, web writing, creative copywriting, music journalism and event promotions. Her background across these fields has given her a vast range of experience in article and content writing, media and creative direction.
When she’s not writing, you can catch her immersed in vinyl or live music, running her music business or planning her next travel adventure with her husband-to-be. She’s also an avid fan of 90’s rock, vintage typewriters, seafood, Sangria and stormy nights on the couch. Connect with Jayde on LinkedIn or Google+.
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Daniel is a passionate writer and content creator who joined the team at White Chalk Road in March 2018. He is a graduate in Professional Writing and Publishing from Curtin University and is an avid writer and researcher.
With experience in the not-for-profit and government space, Daniel brings his knowledge of corporate communications to use in his work as a content creator and marketer for White Chalk Road.
When he’s not immersed in a book or article, he enjoys playing soccer or just hanging out with friends. If you want to chat, you can catch him on LinkedIn.
Leah holds a Bachelor of Commerce from the University of Western Australia with a double major in Marketing and Management. She joined the team in early 2018 after freelancing in social media marketing, brand management and copywriting for clients in a wide range of industries during her studies.
Since joining the team at White Chalk Road Leah has coordinated all in-house marketing strategies, working closely with various departments within the business. Leah is driven by a desire to help the White Chalk Road team deliver outstanding results for all our clients.
When she’s not keeping up to date with current developments in the marketing world you will find Leah planning her next travel adventure, most likely with an Aperol Spritz in hand. Connect with Leah on LinkedIn.
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Leah is SEO Copywriting Certified.