Charles is the Managing Director of White Chalk Road, and one of the first professionals in Australia to truly specialise in SEO and online marketing. Prior to setting up WCR in 2000, Charles was an independent consultant to local government and the WA Racing industry in relation to IT, Web design and the Internet. In the early 1990s, he pioneered the use of direct database feeds of race results and horse form to the Internet in Australia and the Customer Racing Information Service (CRIS) he designed in 1995 remains essentially unchanged today.
Charles holds a Bachelor of Business from Curtin University with a major in Accounting and minor in International Business and also a Post Graduate Diploma in Information Systems, Curtin 1988.
He was an integral part of the development of the market research tools that Charles titled the White VOMA (Vertical Online Marketing Analysis) methodology for White Chalk Road using leading edge technology from the US developed over a two year period. Connect with Charles on LinkedIn, Twitter or Google+.
Scott joined the White Chalk Road team in early 2017, having previously run his own companies for the past 5 years. He has multiple qualifications in finance and also comes to us with a strong background in marketing, business and sales. He has excellent communication skills and thrives on the day to day interaction with all of our current and prospective clients. His overall business knowledge and creative thinking make him an excellent partner for our clients when they come to us looking for an effective marketing strategy.
Fun Fact: Scott has never broken a bone or been under anaesthetic. He is ‘almost’ married, and he and his partner have a son named Jack, with whom he spends most of his spare time, either in his impressive veggie garden or at Bunnings. His knowledge of Dad jokes is extensive, his favourite sport is cricket, and his least valuable skillset is fishing.
Katharina has worked for White Chalk Road since 2009 and played a vital part in the growth of the company, having been responsible for the management of sales and marketing activities. Kat holds a degree in advertising as well as a degree in Marketing and Management from Curtin University. During her 14 years of business and marketing experience, working for different marketing agencies and businesses, she managed a variety of online and offline marketing projects in both B2B and B2C environments.
Kat's passion is online marketing and since joining White Chalk Road Kat had the opportunity to gain valuable insight into a variety of different businesses. She loves eating cake, reading, travelling and going for long walks with her daughter and husband. Connect with Kat on LinkedIn.
Sorcha is a B.A. Communications Studies graduate from Dublin City University (Ireland) with a Post-Graduate Diploma in Public Relations, as well as a Google AdWords and Google Analytics accredited professional. She has been working in the wider Marketing industry since 2008, working with companies and clients such as HBF, HP, Epson, Pernod Ricard, Yelp and Rentokil, before joining White Chalk Road in October 2012.
While Sorcha is skilled in all aspects of Online Marketing, SEO and PPC advertising, her real passion is writing. With a background in Public Relations, working in both agency and in-house roles in Ireland and Perth, Sorcha has strong article, blog and website content writing experience. She is also the Public Relations Officer for White Chalk Road.
Casey is a Bachelor of Communication Studies graduate with a major in Public Relations from the Auckland University of Technology, New Zealand as well as a Google AdWords and Google Analytics accredited professional. She joined the WCR team in March 2014 and has a strong passion for all things digital, from SEO and PPC to social media.
Having worked in both agency and in-house roles with local and global clients, Casey is fluent across a wide variety of online marketing disciples. Her career path has stemmed from her love of blogging, having been blogging on wine and travel for the past 3 years. When she's not working in online marketing, blogging or drinking wine to blog about you'll find her under the water scuba diving or emerged in the Perth foodie scene discovering new & exciting cuisines. Connect with Casey on LinkedIn or Google+.
Kate has over 10 years marketing experience including managing online and offline marketing campaigns, event management and advertising. Since moving to Perth from her native Ireland, Kate has gained over 4 years’ experience in web content creation, worked alongside iconic WA companies such as Synergy, Murdoch University and PEET and has completed an ADMA Certificate in Digital Marketing. Kate is also a Google AdWords and Google Analytics accredited professional.
Kate offers clients a wide range of marketing knowledge after working in both agency and in-house marketing roles. Her passion for digital marketing initiated working in web development and has quickly grown into all aspects of digital, namely search.
Kate is a huge soccer aficionada with a love for all things food, travel and Game of Thrones. Connect with Kate on LinkedIn.
Felicity has 10 years’ experience in B2B and B2C marketing, having worked in both agency and in-house roles in the UK, Perth and Melbourne.
Her experience spans marketing strategy, brand development, PR and event management. With a proven track record in strategic marketing, Felicity is driven by a desire to drive market expansion and grow clients’ businesses across the digital landscape, through SEO, PPC and social media. She also has a passion for writing and has created content for a range of different media and target audiences.
Felicity holds a degree in Arts & Communications from the University of Western Australia and an Advanced Diploma in Business Management & Marketing. She is also a Google AdWords and Google Analytics Accredited professional.
She loves family fun and games, English pastimes and playing with her puppy. She also loves to travel and ski.
Pauline is a former award-winning journalist with considerable experience writing news (print media) and compelling content for traditional and digital channels.
She has worked as a communications and digital marketing specialist for the past 10 years, focussing on SEO, analytics and website reviews, mostly for medium-large enterprises across the Asia Pacific region. Pauline has worked with a range of regulated and technical industries including engineering, mining, financial, medical, cosmetic and dental to name a few.
After working at Australia’s former largest digital agency, Pauline joined White Chalk Road in 2017. She holds a Master’s Degree in Journalism from Wollongong University, NSW, and is a Google Analytics and Google Adwords accredited professional.
Pauline enjoys creative pursuits (photography, writing and filmmaking), martial arts and plays a mean game of table tennis. Her greatest joys are her two children.
Jayde has over 9 years' experience as a freelance Journalist and holds a Diploma in Public Relations and Marketing. She is enthusiastic to be part of the team at White Chalk Road after joining in August 2013, and has built a strong portfolio of clients throughout the media, marketing and events industries prior to WCR.
Jayde specialises in copywriting, journalism and graphic design, and is a dedicated and passionate writer in all aspects. Her background across these fields has given her a vast range of experience in article and content writing, media and creative direction. Jayde is a huge music addict, running her music business on the side, and also loves snorkelling, traveling, seafood and Sangria. Connect with Jayde on LinkedIn or Google+.