Why Choose Us?
Our team of SEO experts and specialists, paid search advertising consultants and marketing experts are dedicated to providing you with integrated marketing solutions. We look at your overall marketing strategy as a whole and work out how best to implement your SEO and PPC campaigns to synergise your other marketing initiatives.
We’re proud of the amazing results we have achieved for our clients and we’re confident in our professional search engine marketing service and our ability to make a difference to your business. Find out more about our SEO success stories.
Straightforward, Transparent & Plain English Reporting
SEO is a complicated science – but here to help you make sense of it. Every month, you’ll receive a customised report to track progress to date and ensure that we are achieving the benchmarks that we set out to achieve. We work transparently, disclosing details of our services, and we’re happy to answer any questions you have about your SEO project.
Higher rankings are great, but they’re really just a means to an end. We take pride in the quality of our work and are always focused on gaining a solid return on investment for you. We are focused on outcomes and consider ourselves successful if we can make a difference to your business by helping you achieve your business goals – i.e. more sales and leads from your website.
How to choose your Search Engine Marketing Firm
Choosing a provider for Search Engine Marketing (SEO or PPC advertising management) is a very important decision for your business. Get it right and the ROI benefits could be business-transforming. Get it wrong and you might as well have thrown away your search marketing investment.
Search marketing is a highly-specialised and complicated field so it can be difficult sorting through the various sales pitches. Here is a little help with the basics:
- Shop on return on investment (ROI).If you opt for the cheapest possible quote, then you will probably get what you pay for. Achieving good search results in competitive fields requires a lot of high quality work by the SEO firm and costs are reflected in quotes. You should assess the cost of the service against the potential long-term ROI for your business. A cheap service that delivers little or no ROI is a poor marketing investment.
- Measure the results over the long term. Search marketing – and SEO especially – should be a medium to long-term investment. That means a minimum timeframe of 12 months to see good rankings for new websites and possibly less for established ones. Be aware that good organic rankings may be hard to achieve in competitive industries. But good search rankings frequently remain for years after they have been first achieved. In other words, your return on SEO is being earned over years not weeks or months. Other advertising forms are one hit wonders – once you stop advertising, there is no ongoing ROI. Natural search traffic tends to be ongoing, with a little maintenance required depending upon the rate of change and competition.
- Don’t expect ranking “guarantees”. No honest SEO company can possibly guarantee you #1 in Google rankings for a given keyword. The only company capable of guaranteeing you a #1 organic ranking is Google themselves, but their organic search positions are not for sale. Google’s website says it plainly: “No one can guarantee a #1 ranking on Google”. If you’re speaking to a firm that does offer an SEO guarantee, ask a lot of questions about that guarantee or simply walk away. That does not mean that you cannot expect moderately reliable forecasts of average positions across a cluster of keywords at six month and twelve month review stages of a given investment plan. Speak to firms that mention words like key performance indicators (KPIs), Visibility Percentages (VPs), benchmarks and themes.