Charles Ryder Founding Director Charles is the founding Director of White Chalk Road, and one of the first professionals in Australia to truly specialise in SEO and online marketing. Prior to setting up WCR in 1999, Charles was an independent consultant to local government and the WA racing industry in relation to IT, web design and the Internet. In the early 1990s, he pioneered the use of direct database feeds of race results and horse form to the Internet in Australia and the Customer Racing Information Service (CRIS) he designed in 1995 remains essentially unchanged today. Charles holds a Bachelor of Business from Curtin University with a major in accounting and minor in international business as well as a Post Graduate Diploma in Information Systems, Curtin 1988. He was an integral part of the development of market research tools that Charles titled the Vertical Online Marketing Analysis (VOMA) methodology for White Chalk Road using leading-edge technology from the US developed over a two-year period. Read Charles Ryder's Articles Big Mistakes Made Over 20 Years of Running a Digital Agency Mistakes Happen. It doesn’t matter if you’re a start-up or well-established business. As a common... Charles Ryder dispels SEO myths at Town of Victoria Park Business Safari As part of the Town of Victoria Park Business Festival, the Business Safari took a... Charles Ryder Shares his Top 5 Online Marketing Tips The below is taken from Charles speech at our recent Local Chambers event at the... Setting the Right Budget for SEO For many years as an SEO/Online Marketing professional I have been preaching that the most... Published Articles SEO Has Moved On: Have You?