Email Marketing


Email Marketing & Marketing Automation

Marketing automation gives you the power to generate more leads, drive more sales and create a better return on investment than standard marketing tactics.

It makes personalised, one-on-one conversations with your customer base automatic, allowing you to get the most value from each visitor to your website, from their very first click.

Keep your customers engaged and empower your sales team with tools that give you greater insight into the entire sales funnel.

If you want an affordable way to better target your messaging, improve marketing return on investment and drive customer acquisition and sales, then marketing automation can deliver a competitive advantage to your business.


Grow Your Business with Email Marketing Speak to One of Our Specialists

What is Marketing Automation?

Marketing Automation is a cloud-based software platform, comprising multiple tools, which allows you to streamline, automate and measure marketing tasks and workflows.

This makes your marketing more efficient and helps empower your team to scale your sales and marketing programs.

It also benefits sales teams, defining leads and providing a smooth transition to the sales process.

Marketing automation helps with tasks such as:

  • Email marketing
  • Landing page creation
  • Lead generation
  • Segmentation
  • Lead nurturing and scoring
  • Customer/Client retention
  • Measuring ROI
  • Website personalisation

However, marketing automation is not a set and forget solution and won’t replace your sales and marketing teams. Rather, it’s a tool to help you get better results – so don’t expect marketing automation to magically achieve business goals without management.


Drive More Leads

A/B testing
Dynamic forms
Campaign optimization
Call tracking


Convert More Leads to Sales

Behavior tracking
Lead scoring
Email automation
Sales notification
Mobile CRM


Optimize ROI

Campaign analytics & customizable reports
AdWords integration
Content ROI tracking
Online & Offline lead tracking

Is Marketing Automation a Good Option for Your Business?

So, the real question is not whether marketing automation is right for your business. The better question is how can you make use of marketing automation to drive growth?

Consider these stats:

Of marketing automation users saw their number of leads increase
Saw the number of conversions increase.
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Your Smart, Full Featured Marketing Automation Platform

White Chalk Road provides access to the SharpSpring marketing automation platform and can also assist with campaign management and marketing strategies. SharpSpring is an affordable full featured marketing automation platform that can help you deliver the right message, to the right customer at the right time.

Why Use SharpSpring Marketing Automation

White Chalk Road recommends SharpSpring marketing automation for ease of use, affordability and included features.

  • Ease of use – Intuitive to use and compatible with existing tools
  • Cost – A fraction of what competitors charge
  • Features – Comprehensive end-to-end solution

Grow Your Business with Marketing Automation

Chat to our sales team today to learn more about how marketing automation can help grow your business.