31 May 2010
The most beautiful websites in the world are about as much use as a screen door on a submarine if they don’t convert visitors (to buy or at least ask for more information, which then allows the sales staff to close the deal). Yet, scarily enough, this obvious fact seems to be not so obvious to web design firms or their clients. Why spend even $1 on a website, let alone the $5000, even $20,000 and upwards price tags that most web design firms charge for your shiney new site, without making sure that your site can and will sell?
24 May 2010
It amazes me how often website owners have this strange idea that selling online is radically different from selling offline! As a business owner, would you set strict guidelines for your sales staff that they were only allowed to say 10, 20, or even 50 words (maximum) to a prospective client before they ask for the sale? Of course not! You’d think that was stupid, wouldn’t you? Yet, time and time again, I see websites that are trying to sell something (whether it’s a product or service is immaterial) that do just this.
19 May 2010
If you are not keeping in contact with your past clients, you are MISSING out on a golden opportunity to boost sales & referrals! If you view a first purchase from a new client as the START of a great relationship, and maintain contact with that client in a positive, helpful respectful way, over time that client will make more purchases from you and/or will refer new contacts to you. The problem is, keeping in contact with clients can be expensive and time consuming.
19 May 2010
As I mentioned in my previous post, setting up a successful AdWords ad campaign isn't as simple as just stuffing a few "relevent" keywords into an adgroup, writing an ad and putting a bid amount on the keywords and turning it all on. Chances are, if you've ever dabbled with AdWords before and done this (as most beginners do), you had a pretty poor result. Either your ads didn't show up often, or they didn't get clicked much, OR (even worse) you got lots of clicks but very few of them turned into a sale or a lead. So, one of the pieces of the puzzle is the landing page, and I thought I'd make a few comments about them, since we are (once again) designing landing pages for clients who have NO IDEA about how to make this work properly - which is NOT their fault. We're the adwords specialists, not them, which is why they came to us for help!