14 June 2010
To conclude our series of articles on how to effectively sell online, I wanted to finish with a small piece of wisdom I found in a blog post on Entrepreneur.com, written by Jon Rognerud. He had this to say in his article entitled " Who Else Wants More Money From Their Landing Pages? ": You should set your ego aside, and recognize that most new users who come to your website, have a “bad” or “I’m busy” attitude. If you can generate relevant pages that try to answer their problems quickly (“the 5 second rule to action”) – you are on your way. The 5-second rule (or less) must engage the user to do something on your site. Look to overcome this user psychology and test your pages against them:
7 June 2010
Now, I can hear some of you saying: “But I’m not a big firm with a well established and known brand, like Amazon.com or Microsoft or even BMW. So, how on earth can I build trust when I don’t have the financial resources and market recognition to achieve what these companies can?” Understand this: Trust relies on a lot more than just big dollars to spend on a branding campaign and a huge multi-national firm behind it all. Instead, it relies on answering the (often) unspoken fears of potential customers visiting your website.