14 July 2010
A few years back I first caught wind of a new social media platform known as “Twitter”. It was explained to me as follows: “Twitter - it’s like Facebook, with only the status updates.” And I thought to myself, “What a silly idea, with an even sillier name!” And then Twitter took off in a big way, it seemed like everyone had jumped on the Twitter band wagon, from shoe companies to celebrities to your next door neighbour. But after the first couple of months, I discovered that Twitter’s business value was negligible.
7 July 2010
Anyone who's anyone in the SEO biz will remember about half a year back when Derek Powazek went on a wild-eyed, mouth-foaming diatribe against SEO. "SEO is not a legitimate form of marketing...SEO is poisoning the web...you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month."