22 September 2010
If you are a small business owner who outsources your pay per click marketing efforts, then it is important to make sure that you are getting the most for your money. At the very least, you must familiarise yourself with the basics of how pay per click marketing, particularly Adwords, works. Once you understand this, you will be able to more adequately judge how well your Adwords team is actually performing for you. If you fail to take the time to learn, then you will be an easy target for someone who is willing to take advantage of your ignorance. Here are a few things to keep your eye on to make sure that your Adwords campaigns are being run effectively.
14 September 2010
I think that one of the most frustrating moments an experienced SEO analyst can experience is when a website owner calls and says, “Hey, I just relaunched my site - now let’s talk SEO!” C’mon guys, it’s 2010 - it is time you stopped thinking about a website as a published brochure that you start think about 'distributing/publishing/optimising' after it is finished - like a printed brochure is!