28 October 2010
If you are trying to increase your conversion rate on your website, then one crucial resource that you should consider using is the Goals feature in your Google Analytics account. Goals can help you track how well each of your web pages is doing at converting prospects into customers for you. Despite the importance of defining goals for your website, many Internet marketers are unaware of this function or how to use it. Let's take a close look at some of the most common questions about Google Analytics Goals.
18 October 2010
Reverse SEO may be an important component of your online reputation management (ORM) program. It may well be the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO will largely, although not completely, shield you from the damaging commentary of others. This approach can be supplemented by paid search ads that lead to positive conversations about the topic in question. Negative publicity online has become one of the most frustrating recent challenges for companies. It is typically anonymous, whereby names are often unattached to forum threads, blog posts, articles and even entire websites. Therefore, it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for people with a mild grievance to give weight to their complaint, opinion or grudge. If you or your company have been the target of bad press online, it may be time to launch a reverse SEO campaign. In this article, we will clarify how negative publicity gains traction within the search engines, and how an SEO specialist can provide a working blueprint for executing a reverse SEO campaign and limit the damage.
12 October 2010
When trying to optimise your website for the major search engines like Google, Bing, and Yahoo, it is important to understand which factors to focus your time on and which to disregard. Many people put way too much emphasis on the meta keywords and meta description tags. In the early days of the search engines, these meta tags were actually quite important for your search engine rankings. However, this is no longer the case. Let's take a closer look at what these tags actually mean to your search engine rankings.
5 October 2010
At the end of August 2010 Yahoo and Microsoft announced Microsoft’s Bing was powering Yahoo’s organic search results in the U.S. and Canada. "This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer" said Satya Nadella of Bing in his Blog of 24 August 2010. Early September, the companies also announced that they gave American advertisers the go ahead to start transitioning from Yahoo search ads to Microsoft Bing search ads. So before these changes hit Australia, we thought we would prepare our readers for the big change, although it may still be months away depending on how smoothly the rollout progresses. From a visual perspective, Yahoo Search will still looks the same but has a small “Powered by Bing” at the bottom of the results page.