30 November 2010
If you run an online business, then you are probably constantly trying to increase your traffic, improve your conversion rate, increase your number of sales, and ultimately increase your profits. Although there are many ways to improve your business, most people overlook one of the most powerful tools available on the Internet. This tool is absolutely free and is provided by Google. It is available in your Google Analytics account, and it allows you to set up and track funnels. Let's take a closer look at what funnels are, why they are important, and how to set them up.
16 November 2010
Late in October 2010 Google announced and first released major changes in Google Places, earlier known as Google Local/Maps, that impact on search engine result pages (SERPs) and therefore SEO. So far, it has caused quite a stir in the SEO community, allbeit with a little over-reaction as is typical with any changes to Google SERPS that affect organic listings. So far, we have seen two or three different layouts of SERPS depending on the keywords chosen and the degree of competition for results for the keywords. No doubt Google will experiment a little as a wider audience of countries interact with their new formats and settle on a pretty good solution. What is clear to us is that moving the image map to the right of the screen and giving extra Places listing information within the left side SERP (amongst the organic/natural website listings) is likely to stay and become a clear indication of the growing importance of local search.
1 November 2010
Google’s latest product, ‘Google Instant’ is a search engine that provides results in real time, but what does that mean for the average search user? As well as the regular search suggestions, soon you will see search results change 'instantly' as you type, without having to press ‘enter’ or even finish typing your search terms. Timing will depend on what countries are hit by the rollout and what browser you use. What do these changes mean for SEO? The first key change Google Instant causes is in the drop down “suggestion box” that tries to predict queries. The search drop down box will normally display up to ten suggestions while you type in your search terms. With Google Instant, the drop down box displays only three or four suggestions, and with the actual search results loading as per the ‘top’ suggestion as you type.