23 February 2011
In January, we discussed how Twitter could be used to benefit your business, but what about the simple things to avoid? 1. Keep it simple: Avoid writing complicated concepts in small twitter-sized spaces. The main reason that you should not do this is because twitter and ‘walls’ mimic individual human thoughts, not multi-thought concepts. If your post is too complex, people will tend to ignore it in favor of the no-brainer tease or day-job-killer video. Alternatively, it would probably be more profitable if you should provide a very simple but interesting question about a topic and provide a link for them to get more information.
14 February 2011
Since the roll out of Google Places late last year, there has been a notable increase in the amount of local listings appearing in search results. Google also changed the manner in which local listings are displayed, the effect gives Google Places listings much more screen real estate, and therefore more clicks. We reported on the changes at the time ( Google Places changes impact SEO ) and now we're back with some actionable advice to help get your Google Places listing ranking in the fiercely competitive local search results.
3 February 2011
Although Google AdWords is the 800 pound gorilla of the pay per click advertising world, some small and local businesses may actually be better served working through an alternative advertising channel. One such alternative is the other gorilla of the internet, Facebook. Facebook rivals Google in terms of size and usership, its advertising platform is in some ways more organized, open, and relevant to the markets of some small and medium sized business'.