23 August 2012
Why do some sites or pages cause better conversions than others? A good landing page can either draw in your customers, or push them away based on what they find there. A good landing page is as important for your organic visitors as it is for PPC visits; there is no point in increasing your rankings or paying for ads if your site doesn’t appear to solve the problem that searchers are seeking to solve. If you are engaging in PPC traffic as well as marketing for organic traffic, you may actually have several pages for ‘landing’ on. A landing page is simply the first page that a visitor arrives on after clicking an ad or a SERP listing. Most businesses will have a few different products or services on offer, so it makes sense to have a landing page tailored to what the searcher wants to find. While there is no perfect page, there are things you can identify in the design stages that can make it easier for people to make the choice whether to continue browsing your site, or leave for another one.
13 August 2012
Copyright on the internet has always been a contentious issue. With social media urging us to ‘share’ as much content as possible to increase the popularity of our profiles and sites, where does Google’s new ranking algorithm fit in? On Friday 10th August, they announced that the number and validity of copyright infringement notices submitted through Google’s form would affect the rankings of a page or site.
7 August 2012
When choosing your social media strategy, it’s easy to get sucked into the hype surrounding Facebook, Twitter and Google Plus. These are great starting points for a social presence for your company, but are they the right fit? If you are in a primarily B2B industry, you might want to make some use of LinkedIn. By now, you’ve probably got a semi-finished profile and a few outstanding connection invites but aren’t really sure where to go from there. This social platform is generally used to connect like-minded business people and maximise your networking potential. These days, you can use it to find a job, give or receive industry advice and get references or ‘recommendations’ that can be visible to your prospective clients and employers.