5 Reasons Why Your SEO Won’t Succeed Without Content Marketing
Search Engine Optimisation (SEO) is not what it used to be. In the past an SEO strategy could succeed by a few simple web design tweaks and relevant keyword placement throughout a website, but those days have definitely gone. Nowadays, onsite optimisation just isn’t enough. And whilst there’s arguments that it’s because ‘SEO is dead’ or ‘content marketing has overtaken SEO’, these rumours are far from true.
SEO is not dead. It’s simply evolved, changed and adapted to the best and latest practices. You can’t just expect to build a few links and rank well now. You have to build a great website and write high quality content that actually solves people’s problems. This is where content marketing fits in. It hasn’t overtaken, replaced or killed SEO – they fit together like the missing piece of a jigsaw puzzle and are both essential to the bigger picture – your online marketing strategy. Most people struggle to understand the relationship between content marketing and SEO – here’s a few tips to get you started.
1. SEO and Content Marketing Go Together Like Hot Chocolate and Marshmallows
Although SEO and content marketing are two very different things, they fit together perfectly. They are not integrated and the use of content marketing does not eliminate the need for SEO, but instead overlap and blend collectively.
But it doesn’t mean to say there’s no major differences between the two. While SEO is more technical and defined, content marketing takes on a broader and more holistic approach. SEO is well and truly still alive, but content marketing is the icing on the cake that makes it that much better.
2. SEO Demands Content, Content Marketing Is Content
As effective as onsite optimisation and keyword research is, SEO without SEO copywriting is not going to cut it. Content marketing is the driving force behind great SEO because without it you have no substance to appeal to readers with.
The need for fresh, interesting and enticing content in the SEO industry isn’t a new thing. Since the first Panda update from Google, major search engines have been doing their best to disregard results that don’t provide useful content to users. For SEO to be effective you need content of value; well-structured words, keywords and articles so your audience learns to trust you as a reliable source of information.
3. SEO Helps Search Engines Find Your Website, Content Marketing Increases Traffic
Without direction, your juicy content will not be found – this is where technical SEO comes in. The purpose of SEO is to help Google and other major search engines find, crawl and index your site. But you can’t get to number one in the search engine results simply by implementing these SEO practices; you need something that differentiates your website from competitors.
Content marketing does exactly that. Substantial articles that are unique in nature not only provide value to your website and SEO strategy, but it brings in targeted and hungry prospects to your site. The more detailed and digestible content you produce, the more your website traffic is likely to increase. But SEO best practices need to be in place to ensure this content is found by the right audience.
4. Content Marketing Builds Relationships and Lets You Dominate a Niche
Content marketing is the key to building relationships within your industry and becoming an expert in your field. It gives you an opportunity to nurture your leads and thus, convert visitors into leads on your website. You want potential customers to see how trustworthy you are by being the ‘go to person’ in your industry and dominating a niche with content that is written specifically for them. Guest posting on high authority sites is the best way to do this and expand your reach.
5. SEO Is More than Just Traffic, Conversions and Revenue
SEO and content marketing both require a lot of research, planning and consistency to thrive. To plan your SEO around a content marketing strategy you need to look past just the traffic, conversions and revenue. Find out what your potential customers what and give it to them. This can be answers to their questions or fresh information they don’t have access too yet.
Implement a smart content marketing plan to build content that reaches out to your targeted audience and pull in customers. Use SEO best practices to ensure your content (both guest posts and on your website) is optimised correctly to maximise marketing power and benefit your potential customers and brand.
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White Chalk Road are a specialist Search Marketing Agency based in Perth, with over 20 years’ experience in the industry. As a Google Premier Partner, WCR specialise in SEO, Search Marketing, Advertising & Marketing Automation. WCR help Perth businesses, across both B2B and B2C markets, who need help being found online by their customers.
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