Alex Hamilton

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growing with google decade in search

Growing With Google – The Last Decade in Search

Established in early 1999, White Chalk Road was one of the first dedicated online and search marketing business in Australia. Google was launched in 1998...
Core Web Vitals og

Core Web Vitals: How To Make Your Website Succeed in 2021

With the May 2020 core Google update finally rolled out, the last thing SEO service providers and webmasters wanted to hear was that there is...
faq schema google tag manager

How To Add FAQ Schema To A Webpage (No Developer Or Plugin)

Adding FAQ Schema to pages on your website allows you to take up more of the ‘real estate’ with your organic listing. It's a more...
An-Introduction-to-Digital-Marketing-for-Small-Businesses

An Introduction to Digital Marketing for Small Businesses

Running a small to medium-sized business takes a lot of time, effort and money. Even the most organised business owners are required to make compromises...
How-to-Set-Up-Your-Free-Google-My-Business-Listing

How to Set Up Your Free Google My Business Listing

Do you own a business but don’t currently have a Google My Business Listing? If you haven’t set up your listing on Google, your business...
Why-the-Speed-of-Your-Website-Is-So-Important-In-2018

Why the Speed of Your Website Is So Important In 2020

I’m sure you’re aware of the importance your business website has in today’s technological age. With more businesses than ever before providing their products and...
white-chalk-road-moving

White Chalk Road Has Moved to Burswood

After a momentous year providing professional SEO and Online Marketing services to our clients, White Chalk Road has moved to our new office located in...
WHEN-TO-COMPLIMENT-YOUR-SEO-STRATEGY-WITH-PPC

When to Compliment Your SEO Strategy With PPC

If you are looking for a long-term online marketing strategy, it's wise to invest in an SEO plan, tailored to get you the best results....
Facebook-Road-Map

Facebook’s Search Capabilities Soon to Rival Google

Marketers have been keeping a close eye on the updates implemented by Facebook for a long time, noticing that their search capabilities are becoming more...

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