White Chalk Road

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5 Reasons Your Business Needs a Blog

You’re running your own business and looking for ways to gain more exposure and people...
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How to Write SEO Friendly Product Descriptions That Sell

If you had one chance to sell your product to someone, what would you say?...
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Google Removes Compulsory Google + Profile for Local Business Reviews

One of the longest criticised aspects of leaving a Google review was the requirement of...
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How to Get More Traffic to your Blog Posts

More traffic to your blog posts will improve keyword rankings, traffic and your reputation as...
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Google removes AdWords ads from right hand side of SERPs

Google rolled out a significant change to desktop search results pages (SERPs) worldwide over the weekend (20-21...
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A Content Marketer’s Guide to Ideal Post Lengths

When you’re writing updates and blog posts on a daily basis it can be tricky...
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Google’s Jan 2016 Algo Update & How to Combat the Impact on your Site

The ‘Lead Gen’ or ‘Reseller’ Update As you know, Google continually updates the algorithm (or...
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9 Important SEO Considerations for Your New Website

The digital landscape is fast-paced and ever changing. When it comes to your online marketing,...
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6 Great Free Tools All Marketers Need

Whether you’re a marketer at a digital marketing agency, a large corporation or a small...
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Why Guest Posting is Essential to your Content Marketing Plan

Guest posting for SEO (Search Engine Optimisation) and content marketing purposes has had a pretty...
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5 Dangers to Avoid with a Self-Managed Google Ads Account

Google Ads (formerly called Google AdWords) paid search advertising, is instant online marketing. Unlike SEO...
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How Do You Deal With Seasonal Content and the SEO Implications

Most businesses have an element of seasonality, but some need to worry about it more...

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