Eight Facebook tools every business should be using
There’s no doubt Facebook is one of the most beloved and user-friendly social networks of today, 3 Billion worldwide can’t be wrong!
Due to the constantly evolving nature of Facebook Ads, it can be difficult for page administrators like ourselves to keep up with all the new tools and features available that could potentially make our lives that little bit easier.
We’ve come up with our top eight Facebook hacks that can help to simplify your job and make the management of your business’s Facebook page and other social media ads more effective and efficient.
1. Archive content to share later
Use Facebook’s ‘Save’ bookmarking feature to archive and help curate relevant content for your business’s page. This handy tool allows you to save different types of content (such as links to articles, videos, places, music, books and events) posted on your News Feed to view or share later.
This is a particularly useful practice for administrators following the 70/20/10 posting rule for their page (where 70 per cent of your posts come from your brand and add value to your community, 20 per cent of your posts come from others and 10 per cent have a promotional purpose). Using this tool will save you so much time when sharing other people’s content because you won’t have to waste time searching for that interesting article or video you saw the other day as you’ll already have it archived in your ‘Saved’ items.
To save an item simply select the drop down arrow in the upper right-hand corner of the post and click ‘Save’. You can then access your bookmarked items in the ‘More’ tab in the app or on the left-hand column of the web browser under ‘Saved’.
2. Prioritise what you see in your News Feed
Another great feature that helps you curate interesting content is the ‘Prioritize who to see first’ tool. This allows you to select up to 30 accounts of the most relevant and useful pages and people for your business whose newest posts will appear at the top of your News Feed. Facebook also includes a handy star reminder on the posts you’ve opted to prioritise so they’re easy to spot.
To select accounts to prioritise go to the drop down arrow at the top right of your Facebook account, select ‘News Feed preferences’ and choose ‘Prioritize who to see first’.
3. Add a call-to-action (CTA) button
Facebook allows you to add a CTA button to the bottom of your cover photo. You have seven different button options to choose from, including ‘Book now’, ‘Contact us’, ‘Use app’, ‘Play game’, ‘Shop now’, ‘Sign up’ or ‘Watch video’, to add the URL destination of your choice to. This is a brilliant way for marketer’s to drive traffic from their business’s Facebook page to their website, app, YouTube page or online store.
Add a CTA button by clicking on ‘Create call-to-action’ located on your page’s cover photo. Then choose the button type and add the URL. To check how much traffic is going to your URL destination click the drop-down arrow on your button to ‘View insights’.
4. Find out the ‘real’ engagement level of your posts
If you’ve ever been disappointed with a low amount of likes, comments and shares for a particular post don’t get too stressed out or disheartened. These numbers can be deceiving and low amounts of likes, shares or comments don’t necessarily mean your post wasn’t engaging or didn’t perform well.
Without having to go into your page’s insights you can still get a good quick snapshot of a post’s performance by clicking on ‘People reached’ at the bottom left of your posts. By doing this you’ll be able to see deeper metrics of that post like the number of clicks, views, unlikes and hides to get a clearer picture of how engaging your post really was.
You can also try pinning important posts to the top of your timeline to increase visibility and engagement. To pin your post of choice simply click the downward facing arrow in the top right corner of the post and hit ‘Pin to top’.
5. Minimise stress
Take the stress out of managing your Facebook pages by either turning off mobile or email notifications or marking all your notifications as read. To mark all your notifications as read go to your pages ‘Notifications’, ‘Select all’ and click the ‘Mark as read’ button. To manage your notifications, go to your page ‘Settings’ and select ‘Notifications’ and either turn off notifications or choose when and how you want to receive them.
6. Schedule posts
Another great way to keep your stress levels in check and save time is to use apps like Buffer, dlvr.it and Hootsuite to schedule all your updates in advance. This way updates will go out at the optimal time and you don’t have to stress about being at your computer 24/7.
You can even schedule, backdate and set individual posts to expire at a certain date on Facebook. To schedule a post use the drop down menu next to ‘Publish’ and select the date and time you want it to be published on. You can schedule posts to be published within 10 minutes to six months’ time, which is great if you want to take time off or a long holiday.
7. Keep your post attribution settings straight
If you’re tired of accidently commenting, liking or posting under the wrong identify for your business’s page you can easily manage your post attribution settings to stop this from happening. Head to your pages ‘Settings’, select ‘Post attribution’ on the top of the left sidebar and set your default identity.
8. Remote log off
Did you know you can remotely log off of your Facebook account? If you can’t remember whether you logged off or not or if you ever accidently leave your company’s Facebook session active on a friend’s device or public computer don’t stress because you can easily log out from a mobile device or another computer.
Log off remotely by going into your ‘Settings’, clicking on ‘Security’ and choosing edit on ‘Where you’re logged in’ and select ‘End Activity’ on the locations you want to log out of and presto you’ve saved yourself from a Facebook prankster or PR disaster.
We hope these tricks and tips come in handy when managing your business’s Facebook page. If you found this post useful please feel free to share it with others via the platforms below.
Larissa Gardner is a blogger, social media strategist and marketing coordinator at arguably Australia’s best looking real estate website Homely.com.au. Homely is a new way to search for property to buy and rent in Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.
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White Chalk Road are a specialist Search Marketing Agency based in Perth, with over 20 years’ experience in the industry. As a Google Premier Partner, WCR specialise in SEO, Search Marketing, Advertising & Marketing Automation. WCR help Perth businesses, across both B2B and B2C markets, who need help being found online by their customers.
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