Running a small business can be hard; trying to find the right balance in delivering your core business, accounting, and managing employees can be tricky.
And then there is online marketing!
Having an online presence is crucial if you want to gain customers. Trying to find the right resources for your experience level can be time-consuming.
You could quite literally go on forever trying to find a resource to help you, find one, and then suddenly after visiting all the links have 30 tabs open and feel exhausted!
So where do you start if you are feeling overwhelmed by the number of free digital marketing resources out there?
Here is a comprehensive list of free, reputable resources to get you started, so you can spend more time learning online marketing than searching for relevant resources.
Free Online Marketing Resources for Business Owners
Google Digital Garage
If you are completely new to Digital Marketing, a great place to start is Google’s Digital Garage. This platform is a free digital marketing resource that provides a range of tutorials covering all things digital from search engines to social media.
The best part is you can set your business goals and you will receive a tailored training plan.
It also allows you to apply your knowledge and track your progress. If you are really motivated, you can complete the whole online course for a certification from Google.
SEO Free Digital Marketing Resources
What is SEO?
SEO stands for Search Engine Optimisation. In layman terms, SEO is what raises your website’s online visibility in search engines.
Why is it important:
Did you know 89% of customers begin their buying process with a search engine? In order to not miss out on these prospective customers, it’s essential that they can find you online.
MOZ – The Beginners Guide to SEO
The MOZ Beginners Guide to SEO is a great free digital marketing resource if you want to know the basics of SEO. It’s completely free to access, and you can read it at your own pace. Give yourself 3-5 hours to complete.
HubSpot – Building Sustainable Traffic for Business Growth
Building Sustainable Traffic for Business Growth by Hubspot is a great free digital marketing resource to learn about link building and blogging strategies.
You will receive multiple lessons that will help you to assess your website’s SEO and build backlinks. The course will take you approximately 2 hours to complete.
Google Ads Free Resources
What is Google Ads?
Google Ads is an online advertising platform where advertisers bid to have their ads shown to their targeted audience. Google Ads platform runs on a pay-per-click (PPC) advertising, i.e. you must pay every time a visitor clicks on your ad.
Understanding Google Ads can be a great help in improving your brand visibility and gaining traffic to your website.
AdEspresso Google Ads Beginners Guide
The Google Ads Beginners Guide by AdEspresso is a great free digital marketing resource that takes you through Google Ads chapter by chapter. With clear examples and diagrams, this is a good place to start to get your head around Google Ads.
Google My Business Free Resource
Having a Google My Business account is vital in increasing your online visibility, it’s free and easy to set up.
How to Set Up Your Free Google My Business Listing
Setting up your Google My Business listing is easy and can be completed in minutes.
After placing in all your business details, you’ll need to verify your listing by either requesting a postcard be sent to your office location, phone call, or an alternative method.
If you’re having issues verifying your listing, you can get in touch with the Google My Business support team.
Facebook Free Resources
What is Facebook?
A Facebook page will provide many benefits to your small business. With 2.41 billion monthly active users worldwide, having your business on Facebook is an effective way to gain brand awareness.
Having a business page is free and easy to set up. You can publicise your business name, address, contact details, and a description of your products and services. You can create posts, communicate with potential customers, and even create ads.
Facebook Blueprint is a great free digital marketing resource that provides online courses for businesses on a range of topics. Within the hub, you will find a huge amount of free resources that at first can be overwhelming.
If you are new to Facebook, It’s recommended you start with how to set up and manage a Facebook Page for your business. Here you’ll find a collective of short videos that are both easy and engaging. As you progress, you can start to explore new topics and build your knowledge at your own pace.
Instagram Free Resources
What is Instagram?
Instagram is a visual platform that helps to put a face to your business.
On Instagram, you can create an eye-catching feed with high-quality imagery and content. Instagram also provides the opportunity to interact with your customers via comments which can create a personal connection between potential customers and your brand.
Fun fact, Facebook owns Instagram.
As a result, Facebook Blueprint offers the same free digital marketing resource to help your understanding of Instagram and how you can use it to grow your small business.
If you are new to Instagram, The Beginners Guide to Instagram for Business is another great free digital marketing resource. You’ll learn how to create an Instagram account to great tips for promoting your content.
Developing An End-To-End Instagram Marketing Strategy For Your Business
Once you have a handle on how Instagram works, take it to the next step by taking HubSpot’s free online course to help create an end to end Instagram strategy.
This free digital marketing resource teaches you how to develop a strategy for your small business, create engaging content, and gain followers that align with your target audience. The course involves 13 videos, with 3 quizzes to test your knowledge.
Google Analytics Free Resources
What is Google Analytics?
Google Analytics is a free data analysis service that links to your website or app and gathers data. You can then analyse this data to see your user traffic and interactions to help inform your decision making.
Google Analytics Academy
The Google Analytics Academy is a free digital marketing resource provided by Google. This course is for beginners and will teach you about key metrics and how to interpret them.
All up the course will take you around 35 hours to complete. While this is a long one, the benefits to your business will be worth it.
Growing your knowledge of online marketing is a great asset to your small business. Even if you decide to utilise an expert, having a more in-depth understanding of online marketing will help you to contribute. If there are any areas discussed above that you would like to explore more, you can contact the team at White Chalk Road.
Billie is a Search Marketing Executive at White Chalk Road specialising in creating and executing strategic campaigns, spanning both traditional and digital channels, delivering results that align with overall business objectives.