How to Get More Traffic to your Blog Posts
More traffic to your blog posts will improve keyword rankings, traffic and your reputation as an industry leader. Simply put, here’s how you do it:
1. Add lots of new posts on their own pages
2. Fill those pages with quality content
3. Make that content unique, actionable & shareworthy
It’s that easy.
Okay, so maybe not that easy – but it is doable and worth the effort. We SEO marketing geeks emphasise to all our clients the importance of having a blog or news section on their website from the get-go.
A blog is a way to add fresh, new content to your website frequently. This means you’re accumulating more and more real estate in the SERP’s (search engine result pages). That’s more traffic for you, and more potential sales/leads/conversions.
Like anything, when you’re putting time and effort into something, you want to know it’s going to bring rewards.
We’ll let you in on a little secret here… Google LOVES webpages that attract lots of people and lots of people linking to it.
So how do you attract people then? Here are some tips you should start swearing by:
Don’t Copy Content EVER
I know your SEO manager is on your back about updating the blog regularly, but stop right there if it’s going to be a less than average effort. What I’m talking about is copying and pasting. This is not okay. This is bad. Very bad. Nothing on your website should be copied from anywhere else on the web – we were all taught at school not to copy, same rules apply online and in adulthood.
Unique copywriting and content is what will get you rankings and traffic. If you copy content from a piece that’s already published, do you think you have the right to be ranked ahead of them? No you don’t. It’s out-right despicable and Google will know you’re a cheater. Plus who wants to read the same recited gibberish? Not me, your mum, or Google. Stop being lazy.
Make it Shareworthy and Actionable
What is the point of your article? The point should be that want people to take something away from it. Sorry to say, but you’re not BuzzFeed where a page of cute cats will get you millions of page views and links.
You need to come up with an interesting angle written in your own words and to do this well you need expertise on your topic and passion. Use pictures to enhance your ideas, graphs, tables etc. Or even better, create an infographic that people will want to share, link to, and embed on their websites.
Forget big blocks of text, use subheadings (h2, h3’s etc), short paragraphs, bullet points, bold text and block-quotes to give life to the words on the screen. Let’s face it, a lot of people will skim read it until something catches the eye – hopefully that’ll suck them in enough to read more of the post.
If you can, convince influencers to get involved – ask for opinions and quotes to go in your next article. Having that personal investment will really make them what to share your post.
Even if you’re putting up a post about a recent company event, take pictures of guests or ask for quotes and let them know you’re going to include them in a blog post. They’re then more likely to check out your blog and they may even share the article with their Facebook friends to say, ‘hey look I’m on the internet’. And then you never know who else will see it in their network!
Say Yes to External and Internal Links
Link to influencers and authoritative sources in your posts, even reaching out to these sites to say you linked to them and their content can provide some good karma. Hopefully they’ll feel obliged to share your article and it’ll reach millions. Or perhaps at a later date you can ask to guest post on their blog – another super beneficial SEO tactic.
Internal linking is great for your SEO, but it also helps keep people on your website. If you can get a reader so excited about a product that they then want to click on the link to view the product page, then you need to pat yourself on the back. Nothing gets me more excited than seeing a blog post produce a sale or conversion in Google Analytics.
Longer Posts Have Higher SEO Value
It makes sense really, the more words on the page, the more information for Google to crawl. But for Google and people to take notice of it, it must take into account all the points above. The sad truth is that you have to be a rare breed of exceptionally talented writers to be able to captivate an audience with just plain text in the online word.
A standard blog post needs to be a minimum of 600 words. However if you can get the word count up to 1,500 or more of good quality, interesting and unique content then you will reap the benefits.
Optimise for People & Google
For a lot of my clients I prefer them to write the blog posts (if they’re comfortable with copywriting) and to not stress about SEO. I want the pieces to be as natural as possible and written #1 for their target audience. Once done, I will then ‘optimise’ the post to attract as many eyes as possible, i.e. being found in Google.
Firstly this is a lot easier to do if the post sticks to one topic. If you’re trying to cover a million different topics in the one article it’s not going to have the strength to stand out for all those subjects. However if it sticks to the one topic and you’re using plentiful synonyms in the piece to back up the point then you’ll have a very competitive article in your virtual hands.
Optimising a blog post involves using the Google Ads Keyword Planner to check out search volume for keywords around the topic, adding relevant and enticing meta data and, links and formatting as mentioned in the previous section.
Have a Content Schedule
It’s one of those things which people put off. As sitting down to do a schedule isn’t really getting work done right? Don’t think like that. Planning is going to save time in the long run and aid success.
Creating a content calendar will help make sure you cover a range of topics and take into account seasonal topics. A great idea is to get the team together for a brainstorming session. Ask everyone for their input, especially those people who deal one-on-one with your customers/leads as they’ll have great knowledge on what customers are wanting information on. Incorporate trying to answer those questions and educate through your blog posts.
Retarget Old Content
Retargeting content encompasses sharing evergreen content on a regular basis but also adjusting old content based on data you can see in Google Analytics and Google Search Console (Google Webmaster Tools) to make it better.
Look for posts with high bounce rates and a low time on page and analyse what you can do to make those posts better. Perhaps the meta data is misleading and what users think they’re clicking on is actually something very different. Or perhaps you just need to liven up the content with images/videos/graphs/formatting. And don’t forget to add internal links to entice people to check out other related pages too.
Use Google Search Console to spot search trends and look to adjust your meta title to fit in with what people are currently looking for. The more time you spend understanding Google Analytics & other tools, the more you’ll understand your blog readers and you’ll be able to better craft content for them.
Hopefully this provides you with something to takeaway and use on your blog. I am only up to 1,400 words however I am not going to mindlessly add words just to reach 1,500 as it’ll be useless content for you and Google.
If you’re keen to improve rankings, get more traffic to your company’s blog and improve your reputation, get in touch with the White Chalk Road team today.
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White Chalk Road are a specialist Search Marketing Agency based in Perth, with over 20 years’ experience in the industry. As a Google Premier Partner, WCR specialise in SEO, Search Marketing, Advertising & Marketing Automation. WCR help Perth businesses, across both B2B and B2C markets, who need help being found online by their customers.
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