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SEO Chrome Extensions You Need to Have in 2017

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    I know using the word ‘need’ is rather extreme. But trust me, Chrome extensions are a marvellous invention that’ll save you time and give you added extras directly through your web browser. Not to mention there are so many handy ones which will help anyone trying to get ahead with their SEO (Search Engine Optimisation).

    But firstly, let’s sort out the elephant in the room – if you are using any other browser right now, please do us a favour and download Chrome. Most browsers will have some sort of extensions or add-ons available. However, you’ll also find that the majority of internet users use Chrome – which is for a very good reason. Whether your use Internet Explorer/Edge, Firefox or Safari, all browsers have their pros and cons but typically Chrome always comes up on top.

    So enough of the internet browser wars – what exactly are Chrome Extensions?
    “Extensions are small software programs that can modify and enhance the functionality of the Chrome browser. A screenshot of an extension’s icon in the browser bar Extensions have little to no user interface”Chrome.
    So basically they are little add-ons or short cuts you download and they appear along the top of your browser window by the address bar:

    bar

    The best bit about Chrome Extensions are they’re free to download direct to your browser from the Chrome Web Store. There are so many different extensions available to help with everything from blogging to productivity and even to help with the weather in case you need to step away from your computer at some point.

    So what Chrome extensions should you be adding to your browser for SEO in 2017?

    MozBar

    There is no doubt that Moz.com is one of the best resources online for SEO related information and tools. Which means it’s no surprise that the MozBar SEO toolbar is quintessential for research and insights on your own website and for others (i.e. checking out those competitor sites). You do need to sign up for a Moz account to use it, and a Moz Pro subscription is recommended to access all the features.

    Download MozBar.

    Check my Links

    We all know broken links are bad. They’re a pain in the neck for the user, especially when you’re about to find the exact page you’re after and instead a big 404 error code presents itself. As SEO’s we try and avoid broken links at all costs because they’re bad for the user but also because Google is not a fan of things that don’t work properly.

    So best SEO practice is to ensure there are no broken hyperlinks on your website. In an SEO agency we have a number of tools where we can check full websites for broken links but for the everyday user who simply wants to check a particular page then the Check my links extension if for you.

    It’s super simple to use – literally click on the extension and then it’ll proceed to check all the links and highlight any issues in red or yellow. You can then go about fixing them up asap.

    Download Check my Links.

    META SEO Inspector

    This meta data inspector is a vital tool to check the behind the scenes SEO in the works. By clicking on the extension it’s tell you the current meta title (head title), the meta description (description) and it can even tell you if there are too many h1’s on the page alongside canonical URLs and more.

    Download Meta SEO Inspector.

    Redirect Path

    If you can avoid redirects occurring on a website or via back links, then do it! But sometimes it’s inventible especially if you need to change the structure of your website to make it more SEO friendly or are moving from http to https and don’t want to lose your organic traffic. Therefore, if you do have to deal with redirects (which let’s face it, most website owners do) then you want to know the right redirects are in place, the redirect is going to a valid page and the redirect is also not hopping through multiple unnecessary redirects.

    Download Redirect Path.

    Tag Assistant (by Google)

    If you want to make sure your website, SEO and online marketing are working then it’s imperative to be tracking as many possible actions as you can on your website. First and fore mostly, all websites should have Google Analytics tracking. But then there’s also tags like the Google AdWords Remarketing tag, Facebook Pixel and if you’re keeping things tidy then Google Tag Manager. The benefit with the latter is that the Tag Assistant will also list what tags are inside your Google Tag Manager code and ensure they’re working.

    If there are an errors with your tag such as; perhaps it’s not tracking or it’s not implemented correctly and could therefore be causing discrepancies with the data – Tag Assistant will help you out. Plus, it’ll also show you the actual tags so you can ensure you have the right codes on the right website. If you’re being ultra-sneaky then you can also check out competitor websites to see if they are perhaps doing AdWords Remarketing or using the Facebook Pixel for social advertising.

    Downland Tag Assistant (by Google).

    If you’re interested to hear more about our professional SEO services, contact us today and we’ll help boost traffic to your website and conversions.

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