SEO Mobile Marketing Considerations for 2014

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    It’s no secret how much mobile marketing is exploding. With most of us searching for products and services from our mobile or IPad devices, it’s becoming more crucial to tailor our marketing messages and web design to suit the growing industry.

    Businesses are quickly catching up to the benefits of a responsive and optimised website  – but there are many that are still struggling to find their footing in a way that uniquely serves their style and brand. As the New Year rolls in, mobile is increasingly becoming the primary point of engagement between brands and consumers so those that aren’t adapting with the advancements, are being left behind.  So where do you begin? We check out a few SEO mobile marketing considerations to implement for 2014.

    Adjusting to a Change of Attitude

    The convenience of online shopping and mobile searching is becoming significantly popular. Consumer’s attitudes are adapting to the change and during 2014, buyers will inherit a steady shift from physical to online shopping.

    The use of mobile and smartphone devices are now more comfortable for customers with nearly 7 billion of us searching for brands, products and services worldwide. With advanced mobile application capabilities, 2014 will see an in-depth tracking of customer behaviors through mobile analytics, serving as an effective guide for future mobile marketing considerations.

    Keep it Short and Sweet

    Keywords are still a fundamental ingredient for an effective SEO mix, but for the New Year businesses are being encouraged to think outside the box with their keyword research.

    Keeping keywords short and simple is essential for mobile marketing. As most of us use our smartphone devices on the run, businesses need to adapt to this fast paced environment and create one that’s easy and convenient.

    From desktop sites, users tend to search for longer keywords but in the world of mobile marketing everything is simplified and brief. If consumers can find what they’re after without having to type as much into the search engine then mobile marketing will only be more effective.

    Knowing Google’s Language – Stay Away From Flash and Be Careful with Images

    Although many web designers love using Flash or Javascript because of the wow-factor look it can create, major search engines like Google cannot read its “language”. And a language that cannot be read gets ignored.

    Relying heavily on Flash and Javascript isn’t just SEO suicide though; most mobile devices also struggle to agree with it so even if the web page is picked up through mobile search engines, there’s a good chance the user won’t be able to view it properly.

    Like with Flash and Javascript, Google is unable to see images when conducting searches so putting them in a search engine friendly language is also important. Use alt tags on all images, both mobile and desktop sites, to effectively describe to search engines what’s included in the picture.

    Optimise Across Multiple Devices

    Adapting your site appropriately across all devices, whether it is smartphones or desktop computers is essential. If components cannot be accessed properly off one, then it’s best not to include them.

    If you’re shifting your website to mobile, be careful not to fall into the trap of thinking you can simply replicate your current website into something smaller.  Not all the parts are going to work across all devices, so cut out the dynamic elements and strip it back to the essentials so it’s quick and easy for search engines and mobile users. This is a vital point of interest when assessing the technical SEO aspects of your website.

    Content is Still King

    Since Google’s recent Hummingbird algorithm update, it a website’s piece of content doesn’t work on a smartphone, it may as well just not exist. Along with the other valuable ranking factors used by Google, a user’s ability to view content across multiple devices is crucial.

    As with keywords, content is a much needed royal family member of SEO. Keep it brief so reading it on mobile devices is easier and focus only on what’s relevant to the mobile user. Again, adaptation is key so if you can’t access the content properly from the device – don’t provide it. Take advantage of the benefits provided by mobile devices and implement their tools. For example, automatically prompt the user to call your business’s number when they click on the contact details.

    It’s essential to not only optimise a site, but an experience for those that are gadget-savvy and content hungry in a rapidly evolving digital world.

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