How to Set Up a Successful Online Store in 2020

If you have a product to sell in 2020, you need an online store. With pretty much the whole world on digital devices throughout the day, the best way to sell your product or service is online! Even if you have a successful brick and mortar shopfront, you need to be a part of the…

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Ideas to Market Your Business During COVID-19

The COVID-19 virus has sent the world into a new digital era. In Australia, small businesses are looking at ways to pivot their products and services to deal with the lockdowns and restrictions in place. While the time frames are uncertain, try to consider this as an opportunity to innovate and be creative with your…

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Many of us, both here in WA and around the world, are adjusting to the new reality of working remotely from home. This is to help curb the COVID-19 virus by reducing our contact with each other. While we can’t be physically present, it is critical to stay connected to your customers by maintaining your…

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how to rank for local keywords

Most local businesses invest in seo services to try to rank for macro local keywords on Google for a good reason, but forget about the micro level. For many local businesses, such as plumbers, electricians, handymen, tilers and even accountants, there are a handful of keywords which take up most of the local search volume.…

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I haven’t met a local business owner yet who doesn’t want to win over new customers and grow/enhance their business in their local marketplace. However, sometimes tapping into new audiences and gaining fresh eyes on your brand can be tricky. This is where, Local SEO can and should be a vital tool for all local…

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The latest update in Google’s algorithm offers both opportunities and dangers for business owners. The first for two years, Penguin 4.0 is also one of the most far-reaching and effective in improving the quality of websites (and therefore the user experience). It is also the last time webmasters will be informed as the algorithm has…

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