Ideas to Market Your Business During COVID-19

The COVID-19 virus has sent the world into a new digital era. In Australia, small businesses are looking at ways to pivot their products and services to deal with the lockdowns and restrictions in place. While the time frames are uncertain, try to consider this as an opportunity to innovate and be creative with your…

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Many of us, both here in WA and around the world, are adjusting to the new reality of working remotely from home. This is to help curb the COVID-19 virus by reducing our contact with each other. While we can’t be physically present, it is critical to stay connected to your customers by maintaining your…

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how to rank for local keywords

Most local businesses invest in seo services to try to rank for macro local keywords on Google for a good reason, but forget about the micro level. For many local businesses, such as plumbers, electricians, handymen, tilers and even accountants, there are a handful of keywords which take up most of the local search volume.…

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faq schema google tag manager

Adding FAQ Schema to pages on your website allows you to take up more of the ‘real estate’ with your organic listing. It’s a more advanced SEO marketing technique that White Chalk Road implement for our clients. But what does ‘taking up more of the SERP real estate’ actually mean? Your organic listing can go…

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SEO tips for new websites

Are you building a new website, or redeveloping your current website? Before you do anything (including picking a website layout or site structure) talk to an SEO services expert about your new website SEO Strategy. You can have the most amazing looking website in the world, but if it is not optimised for Google and…

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Google Analytics is a free tool, provided by Google, which allows you to measure the traffic to your website – and so much more! Google Analytics is an important asset in any SEO company’s arsenal, or for business owners who are looking to understand their website visitors. Google has provided webmasters and SEO service experts…

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Create a Successful Business Blog

Want more traffic to your website? Business blogging is an ideal way to increase web traffic as well as improve online visibility, raise brand awareness and drive business growth. In fact, business blogging, when done well, is an effective way to create opportunities to get your website found by the right people, so you can…

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Every single business should be able to answer this simple and vitally important question: Who is your target audience? To build a successful online marketing strategy, you need to intimately understand your audience or ‘target market’. The simple fact is, the more you know about your audience, the better you can create and implement content…

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Finding the right SEO company can be hard work. It’s a complex industry – one that many businesses can’t live without if they want to keep up with online marketing and technology advancements. One of the biggest business mistakes you can make, is having an invisible website. The art of SEO has become an essential…

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Who doesn’t enjoy that first sip of wine after a long day? Whether it’s a Margaret River Chardonnay, Swan Valley Shiraz or a Great Southern Riesling – it’s the perfect way to ‘wine-d’ down. Some people could say the feeling of excitement and happiness you get from a glass or bottle of wine can be…

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