1000 Negative Keyword List

The Ultimate 1000 Word Negative Keyword List

Table of Contents

    Have you heard your Marketing Team mention “negative keywords” in your Google Ads campaigns? Don’t be fooled into thinking negative keywords are a NEGATIVE thing. Contrary to their name, negative keywords are an important part of your Google Ads strategy, to help you get the best return on investment for your advertising spend.

     

    What are Google Ads Keywords?

    Before we discuss negative keywords, lets define what a Keyword actually is. Keywords or ‘search terms’ in your Google Search Ads account, are literally the wording your target audience type in to find you.

    For Example: If you are looking for SEO companies in your area, you would jump into your preferred search engine, such as Google and type in “SEO company” like this:

    google search bar

    You will then get a list of search results, based on your keyword search, like this:

    Google search result

    You will also see your keywords highlighted throughout the search results. The Google algorithum works very hard to present the most accurate search results to users, based on a range fo factors including their keywords, location and previous search history.  

    What are Negative Keywords in Google Ads?

    Negative keywords are used to optimise your Google Ads account. Google Ads is a platform used by businesses where you pay google to be found on their search engine.

    Negative keywords are also added into the google ads formula to ensure you are not wasting your budget on being found for keywords that are irrelevant to your business.

    How are negative keywords different from other keywords?

    What google tends to do is group these keywords with related keywords such as lawn, turf, etc unless you tell Google you don’t want to show your ads for lawn or turf. This is where negative keywords come in handy.

    When you are paying to rank for certain keywords, the last thing you want is to pay to be found for products or services you don’t offer.

    Case study example: You run a premium artificial grass company and want your Google ads to be seen by people searching for:

    • Fake grass
    • Artificial grass
    • Synthetic grass

    What you are careful about is to not be seen by search that includes low cost, inexpensive or cheap.

    Because you will pay for unqualified leads that are searching for fake grass with the following keywords:

    • Cheap fake grass
    • Inexpensive fake grass
    • Low cost fake grass

    By adding cheap, inexpensive and low cost into your google ads negative list, your ads stop showing up for those search results.

    Other keywords you should negative if you are selling premium goods and/or services:

    bargain

    bargains

    blowout

    blowouts

    chain

    cheap

    cheapest

    clearance

    clearances

    close out

    close outs

    closeout

    closeouts

    cost

    deal

    deal of the day

    deal of the week

    deals

    discount

    discount code

    discount codes

    discounted

    discounts

    free

    inexpensive

    limited

    liquidation

    low cost

    low price

    lowest

    mall

    malls

    odd lot

    odd lots

    online

    outlet

    outlets

    price

    prices

    provider

    special

    time offer

    warehouse

    warehouses

    wholesale

    wholesales

    Negative Keywords to Refine Your Google Ads Campaigns

    A lot of small to medium businesses like to figure out and set up google ads on their own, and oftentimes it can be very effective. Negative keywords are the first steps you can take to boost your ROI with your limited google ads budget.

    Through our years of experience, we have developed a list of universal negative keywords you can use when developing your own Google Ads negative list to ensure your ads won’t be triggered for irrelevant search queries.

    To save you time developing negative keywords for your new or existing campaigns from scratch we have the ultimate list of universal keywords ready.

    We have broken the keywords into the groups based on intent:

    Default Negative Keywords:

    amazon

    cheap

    craigslist

    gumtree

    directions

    download

    ebay

    etsy

    facebook

    free

    game

    games

    map

    maps

    myspace

    naked

    no charge

    no cost

    nude

    porn

    porno

    recipe

    sample

    sampler

    samples

    sampling

    torrent

    torrents

    udemy

    video

    vimeo

    youtube

    Academics and Researchers:

    Best to use the following negative keywords if you have no intention of attracting people seeking general information on the topic.

    WCR Pro Tip: go through the following and make sure you take out words that are closely related to your offering i.e: “samples” of products you sell

    about

    article

    articles

    association

    associations

    bad review

    book

    books

    case studies

    case study

    community

    comparison

    comparisons

    contest

    define

    definition

    diagram

    example

    examples

    guide

    guides

    history

    info

    information

    instruction

    instructions

    journal

    journals

    magazine

    magazines

    manual

    manuals

    map

    maps

    metrics

    model

    negative review

    news

    opinion

    opinions

    organization

    organizations

    paper

    papers

    photo

    photos

    picture

    pictures

    project

    rating

    ratings

    research

    review

    reviews

    sample

    samples

    statistics

    stats

    studies

    study

    success stories

    success story

    tutorial

    tutorials

    user manual

    what are

    what i

    What is

    white

    white paper

    white papers

    whitepaper

    whitepapers

    Job seekers and Recruitment Agencies:

    Unless you are running ads specifically to hire people. Stay away from job seekers’ search results with the following:

    employment

    employer

    full time

    fulltime

    full-time

    group

    hire

    hiring

    intern

    interns

    internship

    internships

    job

    jobs

    occupation

    occupations

    openings

    paid

    part time

    parttime

    part-time

    pay

    postings

    range

    recruiter

    recruiters

    recruiting

    recruitor

    recruitors

    resume

    resumes

    salaries

    salary

    sample

    work

    Download the Ultimate Google Ads Negative Keyword List here

    White Chalk Road are a Perth based Search Marketing Agency, specialising in SEO and Google Ads Management. Get in touch with one of our Google Ads specialists today!

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