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Have you heard your Marketing Team mention “negative keywords” in your Google Ads campaigns? Don’t be fooled into thinking negative keywords are a NEGATIVE thing. Contrary to their name, negative keywords are an important part of your Google Ads strategy, to help you get the best return on investment for your advertising spend.

 

What are Google Ads Keywords?

Before we discuss negative keywords, lets define what a Keyword actually is. Keywords or ‘search terms’ in your Google Ads account, are literally the wording your target audience type in to find you.

For Example: If you are looking for SEO companies in your area, you would jump into your preferred search engine, such as Google and type in “SEO company” like this:

 

google search bar

 

You will then get a list of search results, based on your keyword search, like this:

 

Google search result

 

You will also see your keywords highlighted throughout the search results. The Google algorithum works very hard to present the most accurate search results to users, based on a range fo factors including their keywords, location and previous search history.  

What are Negative Keywords in Google Ads?

Negative keywords are used to optimise your Google Ads account. Google Ads is a platform used by businesses where you pay google to be found on their search engine.

Negative keywords are also added into the google ads formula to ensure you are not wasting your budget on being found for keywords that are irrelevant to your business.

How are negative keywords different from other keywords?

What google tends to do is group these keywords with related keywords such as lawn, turf, etc unless you tell Google you don’t want to show your ads for lawn or turf. This is where negative keywords come in handy.

When you are paying to rank for certain keywords, the last thing you want is to pay to be found for products or services you don’t offer.

Case study example: You run a premium artificial grass company and want your Google ads to be seen by people searching for:

  • Fake grass
  • Artificial grass
  • Synthetic grass

What you are careful about is to not be seen by search that includes low cost, inexpensive or cheap.

Because you will pay for unqualified leads that are searching for fake grass with the following keywords:

  • Cheap fake grass
  • Inexpensive fake grass
  • Low cost fake grass

By adding cheap, inexpensive and low cost into your google ads negative list, your ads stop showing up for those search results.

Other keywords you should negative if you are selling premium goods and/or services:

bargain

bargains

blowout

blowouts

chain

cheap

cheapest

clearance

clearances

close out

close outs

closeout

closeouts

cost

deal

deal of the day

deal of the week

deals

discount

discount code

discount codes

discounted

discounts

free

inexpensive

limited

liquidation

low cost

low price

lowest

mall

malls

odd lot

odd lots

online

outlet

outlets

price

prices

provider

special

time offer

warehouse

warehouses

wholesale

wholesales

Negative Keywords to Refine Your Google Ads Campaigns

A lot of small to medium businesses like to figure out and set up google ads on their own, and oftentimes it can be very effective. Negative keywords are the first steps you can take to boost your ROI with your limited google ads budget.

Through our years of experience, we have developed a list of universal negative keywords you can use when developing your own Google Ads negative list to ensure your ads won’t be triggered for irrelevant search queries.

To save you time developing negative keywords for your new or existing campaigns from scratch we have the ultimate list of universal keywords ready.

We have broken the keywords into the groups based on intent:

Default Negative Keywords:

amazon

cheap

craigslist

gumtree

directions

download

ebay

etsy

facebook

free

game

games

map

maps

myspace

naked

no charge

no cost

nude

porn

porno

recipe

sample

sampler

samples

sampling

torrent

torrents

udemy

video

vimeo

youtube

Academics and Researchers:

Best to use the following negative keywords if you have no intention of attracting people seeking general information on the topic.

WCR Pro Tip: go through the following and make sure you take out words that are closely related to your offering i.e: “samples” of products you sell

about

article

articles

association

associations

bad review

book

books

case studies

case study

community

comparison

comparisons

contest

define

definition

diagram

example

examples

guide

guides

history

info

information

instruction

instructions

journal

journals

magazine

magazines

manual

manuals

map

maps

metrics

model

negative review

news

opinion

opinions

organization

organizations

paper

papers

photo

photos

picture

pictures

project

rating

ratings

research

review

reviews

sample

samples

statistics

stats

studies

study

success stories

success story

tutorial

tutorials

user manual

what are

what i

What is

white

white paper

white papers

whitepaper

whitepapers

Job seekers and Recruitment Agencies:

Unless you are running ads specifically to hire people. Stay away from job seekers’ search results with the following:

employment

employer

full time

fulltime

full-time

group

hire

hiring

intern

interns

internship

internships

job

jobs

occupation

occupations

openings

paid

part time

parttime

part-time

pay

postings

range

recruiter

recruiters

recruiting

recruitor

recruitors

resume

resumes

salaries

salary

sample

work

Download the Ultimate Google Ads Negative Keyword List here

White Chalk Road are a Perth based Search Marketing Agency, specialising in SEO and Google Ads Management. Get in touch with one of our Google Ads specialists today!