Google Remarketing Ads, also known as retargeting, is a form of text or image advertisements and works based on two main concepts or a combination of both.
Site-Remarketing or Search-Remarketing?
A Site-Remarketing Campaign is aimed at showing your ads to internet users who have already visited your website. As you’re spending marketing dollars on getting potential customers to your website, either through traditional methods or online marketing, this form of remarketing will leverage your efforts and only target those customers again with the aim to convert them into a lead/sale.
A Google Search-Remarketing Campaign is aimed at showing your ads to internet users through the Google Ads Network, who have shown an interest in your product or service by visiting related websites and being identified through their search history focusing on your target keywords. This concept is particularly interesting if you’re looking to expand your reach of prospects or are looking for an alternative way of attracting attention.
Why Should I Consider Remarketing?
Remarketing ads generally result in a high number of low cost conversions (sales or leads), because the ads are being shown to people who have already visited your website or similar websites, are highly targeted, are familiar with your brand and may have considered purchasing your product or service already. Don’t waste marketing dollars getting customers to your website only to lose the sale – bring them back and close the deal!
Which Platform is the Best for my Campaign?
The team at WCR has been reviewing the pros and cons of each of these platforms and have access to each of these systems for our clients. The findings of our research were mixed and no one platform can do it all. Some offer search, other site remarketing on small budgets from $500/month with a simple interface, where others offer a unique integration into Facebook Ads, email campaigns and product feeds. Some lack transparency on the reporting, while others offer rich insights.
| Platform/Criteria | Method | Budget | Integration | Reach | Comment |
| Adrolll | Site-retargeting & Contextual Targeting* |
1k+/month & 5k/month for advanced testing |
Google, Facebook Yahoo, Microsoft |
Worldwide | Reach of 98% of sites on the Internet |
| Chango | Search-retargeting & limited site-retargeting |
10k+/month | CRM |
US, Canadian and UK markets – | Not yet available in Australia, high initial set-up cost |
| Site-retargeting & limited search-retargeting |
No min spend | Google network only | Worldwide | No Facebook integration | |
| Perfect Audience | Site-retargeting & Email retargeting |
No min spend | Google, Facebook Yahoo, Microsoft |
Worldwide | Simple Platform with basic report |
| Retargeter | Site-retargeting & search retargeting |
1.5k+/month | Google, Facebook, Yahoo, Microsoft | Worldwide | Larger volume sites/platform lacks transparency |
| Triggit | Site-retargeting | Custom pricing (est. 1.5+/month) | Mainly Facebook – suitable for product feeds (e-commerce sites) | Worldwide | Smaller reach but advanced targeting features |
*based on category of your site and similar sites rather than search query
Talk to us about which platform would be most suitable for you and we can assist you with putting a remarketing strategy in place for you to leverage your current online marketing with SEO or Google Ads or both.
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White Chalk Road are a specialist Search Marketing Agency based in Perth, with over 20 years’ experience in the industry. As a Google Premier Partner, WCR specialise in SEO, Search Marketing, Advertising & Marketing Automation. WCR help Perth businesses, across both B2B and B2C markets, who need help being found online by their customers.
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