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Why You (Really!) Should Have a Mobile Optimised Website

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    Everyone loves mobile devices… including Google!

    On 21st April 2015, Google did something unprecedented by letting the public know about an algorithm update prior to release – their ‘Mobilegeddon’ update, in which they would make ‘mobile-friendliness’ of websites one of the key factors in determining the ranking of websites. The SEO services world panicked in order to fix their sites before the impending deadline.

    Last month Google released an updated “Mobilegeddon” algorithm on users, further giving priority to mobile friendly sites.

    What Does This Mean for You?

    According to the Official Google Blog published on March 16th 2016, Google said:

    “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

    While this does not give us a definite answer on exactly what is included in the update, it does give users another reminder of the level of importance being placed on mobile responsiveness.

    How Do I Become Mobile Friendly?

    • Have a responsive design: When a web designer creates a website, best practice is to make sure it is easily viewable on multiple viewing angles. The use of flexible images and layouts is paramount to ensures the user receives the best experience. This is something that would be highlighted in your SEO website audit.
    • Font and button sizes: another aspect of mobile usability is the use of proper sizes on page.  Having a minimum of 14px ensures that users won’t need to zoom in to see your text. Buttons are even more important, as they contribute directly to conversions!
    • Viewport meta tag: When building a website for multiple devices, including a viewpoint meta tag is essential as it tells the users browser how to scale the website.

    Ok, So I Think My Site is Mobile Friendly…What Now?

    While a website should be optimised towards users, it is also Google who we need to impress!

    Thankfully they have released a tool detailing your site that gives an overall score as well as resolutions to many potential issues that might exist.

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    Additionally, you can use Google Search Console to scan your verified properties.

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    With mobile device traffic surpassing desktops for the first time only a few short years ago, the importance of having a mobile responsive site is more important than ever.

    While this might seem like a daunting task for any business owner, it doesn’t have to be! Speak with the experts at White Chalk Road to help formulate a custom strategy for your business.

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